Frequently Asked Questions - Undergraduates

Both degree programmes aim to produce a new breed of thinkers that provide creative and innovative approaches to building brands

The BA in Brand Building and Management comes off a humanities platform and considers commerce in the context of making a meaningful difference that creates and adds value to a complex set of stakeholders. This hybrid approach to art in business is a global trend and the link to humanities is absolutely relevant to developing economies. Students embark on commerce-based studies such as Economics, Business Finance and Brand Strategy to name a few, and adds a cherry in the form of subjects like Creative Development, Critical Studies and Brand Communications & Digital Media.

This degree will appeal to the more business-orientated Wisdomwithmagic thinker - the new breed of communicator who has the understanding and skills to launch, lead and manage brands that create successful business.

The BA in Creative Brand Communication encourages students to experiment and develop their creativity in the fields of branding, advertising and communications. In First Year students are introduced to the creative fields of Copywriting, Multimedia Design and Visual Communications (graphic design & art direction). Upon entering Second Year, students are required to choose one of these creative specialisations and explore their chosen discipline in extensive detail throughout Second and Third Year, whilst expanding on and applying their theoretical knowledge in brand communications.

Types of careers one can embark upon once this degree is completed: Creative consultant, merchandiser, illustrator (technical, medical, editorial), commercial photographer, documentary photographer, photo-journalist, archivist, film maker, , entrepreneur, exhibition designer, curator, artist, graphic designer, digital designer, multi media designer, copywriter, creative writer, journalist, art director, digital finisher, researcher, screenwriter, idea originator, set designer, website designer.

Types of careers one can embark upon once this degree is completed: Brand consultant, brand manager, marketing manager, brand architect, strategic planner, product manager, account/client service executive, media planner, logistics manager, traffic controller, event marketer, event publicists, brand contact manager, communications manager, retail marketers, media strategist, business entrepreneur, portfolio manager, human resources manager, business manager, operations manager.

Complete the Vega Application form and submit this with its accompanying documentation (as stated on the application form) to the Vega Contact Navigator. You will be asked to come in to write an Entrance Challenge and attend an Interview. If you are applying for the BA in Creative Brand Communications, you will need to submit a creative portfolio of work.

Students matriculating from 2008 onwards are required to have successfully completed the National Senior Certificate with a rating of 4 (50% - 59%) in four designated subjects.

The list of designated subjects for admission are as follows: Dramatic Art, Music, Visual Art, Agric Sciences, Accounting, Business Studies, Economics, Engineering Graphics + Design, Geography, History, Religion Studies, Information Technology, Life Sciences, Mathematics, Maths Literacy, Consumer Studies, Languages and Physical Science.

Students who matriculated before 2009 must submit a Senior Certificate indicating endorsement or exemption or equivalent.

Applicants must successfully complete the Vega Creative Entrance Challenge, attend an interview and submit a creative portfolio of work.

The creative portfolio should comprise of at least 5 pieces of work that you feel are a true reflection of your creativity. The work can be from any field - for example, essays (typed please), photographs, paintings, drawings, sculpture, digital design, mixed-media, clothing design, jewellery design, performance art, a comic strip, poems, a script, culinary art, furniture design ... and more!

Paperwork to submit with the application form:

• A certified copy of your ID
• Two reference letters (from teachers, mentors or employers)
• Copy of your latest matric results (or your matric certificate)

Students matriculating from 2008 onwards are required to have successfully completed the National Senior Certificate with a rating of 4 (50% - 59%) in four designated subjects - one of which MUST be Mathematics or Maths Literacy

The list of designated subjects for admission are as follows: Dramatic Art, Music, Visual Art, Agric Sciences, Accounting, Business Studies, Economics, Engineering Graphics + Design, Geography, History, Religion Studies, Information Technology, Life Sciences, Mathematics, Maths Literacy, Consumer Studies, Languages and Physical Science.

Students who matriculated before 2008 must submit a Senior Certificate with endorsement or exemption or an equivalent qualification with a minimum of a Standard Grade pass in Grade 12 Mathematics

Applicants must successfully complete the Vega Entrance Challenge and attend an interview.

Paperwork to submit with the application form:

• A certified copy of your ID
• Two reference letters (from teachers, mentors or employers)
• Copy of your latest matric results (or your matric certificate)

Students matriculating from 2008 onwards are required to have successfully completed the National Senior Certificate with a rating of 4 (50% - 59%) in four designated subjects - one of which MUST be Mathematics or Maths Literacy

The list of designated subjects for admission are as follows: Dramatic Art, Music, Visual Art, Agric Sciences, Accounting, Business Studies, Economics, Engineering Graphics + Design, Geography, History, Religion Studies, Information Technology, Life Sciences, Mathematics, Maths Literacy, Consumer Studies, Languages and Physical Science.

Students who matriculated before 2008 must submit a Senior Certificate with endorsement or exemption or an equivalent qualification with a minimum of a Standard Grade pass in Grade 12 Mathematics

Applicants must successfully complete the Vega Entrance Challenge and attend an interview.

Paperwork to submit with the application form:

• A certified copy of your ID
• Two reference letters (from teachers, mentors or employers)
• Copy of your latest matric results (or your matric certificate)

Please contact the Vega Contact Navigator at the campus you wish to study at. You will be emailed / faxed / posted the application documentation. A telephonic interview can take place and the entrance challenge can be completed in the place of your choice.

Please note that if you are a foreign student, the following must be submitted along with your application:

• A certified copy of any qualification obtained outside of South Africa
• An original certificate of evaluation from SAQA (South African Qualifications Authority) in respect of any foreign qualification
• An original translation of the qualification if in any other language than English
• A certified copy of your study permit [please note study permit issued in the name of The Independent Institute of Education]