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Meet Gordon Cook
Gordon Cook is a co-founder and School Navigator for Vega. In addition to lecturing full-time and part-time students, Gordon does corporate training for Vega.
He has lectured Strategic Marketing Planning and Strategic Execution on two MBA programmes. Gordon is an executive member of The Think Council, part of South Africa's Design Council, and is involved on various judging panels such as Business Arts South Africa (BASA).
Gordon's Career Path
After graduating with a focus on modern literature, Gordon launched his career in advertising as a copywriter. He proceeded to consult to the marketing and sponsorship industries both in South Africa and United States. He furthered his studies with a Higher Diploma in Adult Education from Wits and was one of the first registered Chartered Marketers in South Africa.
Gordon has helped design and facilitate Creativity and Innovation workshops for the Gordon Institute of Business Science (GIBS) and clients such as Standard Bank, First National Bank, ABSA, Anglo American and Sasol. He has delivered hundreds of brand and marketing specialist workshops to various organisations such as:
- 3M
- Discovery
- Transnet
- SABC adio
- Business Against Crime SA
- Business and Arts South Africa (BASA)
- Old Mutual
- Johnnic - Business Day & Financial Mail
- City of Johannesburg, City of Tshwane
- Grant Thornton
- Create SA
- South African Breweries (SAB)
Gordon designed and delivered coaching and mentoring workshops to companies such as Grey Advertising, Nike and TBWA. He has been asked to consult for various companies and, together with Vega students, has partaken in many brand and advertising campaigns.
Consulting and campaigns have been executed for companies such as Nestle, Audit Bureau of Circulation, Johnson Haydenbry Advertising, Old Shangai Firecracker Factory, Ceramic Industries, Johannesburg Fresh Produce Market, AREPP Theatre for Life and Crawford Schools.
Gordon was listed as one of The Most Influential Advertising Practitioners in South Africa in the Financial Mail AdFocus 2006. He is also the contributing author to the book "Integrated Marketing Communications", edited by Prof. Flip du Plessis. He has had articles in branding published in the Sunday Times Markinor annual survey on branding and in most editions of the South African Encyclopaedia on Branding.
