Our Story
About the Vega School
When Vega launched over a decade ago, we made it our business to consider what the business environment of the future would look like. In the process, we have helped shape that environment. Few would have predicted the impact that one tiny renegade brand innovation school would have.
Although Vega has grown, physically and philosophically, its essence remains unchanged. We constantly strive to embody the wisdomwithmagic that will result in healthier brands, businesses and communication campaigns. At Vega, we know that good ideas are the currency of the future, and we believe that a stimulating environment breeds the best ideas. Everyone who passes through the doors of our campuses is encouraged, in the words of Bob Dylan, to "question, to overturn tables, disconnect cables, in places and things that don't make sense no more." We offer a new way of looking at business today.
A Brand Innovation Culture
"Traditionally, the purpose of business is to generate profit. Enlightened companies and CEOs see the purpose of business being the creation of value as uniquely defined to meet the needs and wants of key-value shareholders such as staff, customers and the broader community. A brand is the ultimate vessel to deliver this value." Gordon Cook, National Brand Navigator
The Vega school aims to inspire a new breed of thinkers; those with the expertise to generate healthy brand ideas, linking business profit to adding value to the lives of people. Pertinent and purposeful, our commitment to cultural and social responsibility comes naturally, and is reflected through context, content and creativity. That is what we identify as Vega thinking, as whole-brain thinking.