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Unlocking Imagination
The Imagination Lab is a Vega and CAFÉ (Communications and Advertising Forum for Empowerment) initiative that was launched in 2003.
It gives matriculants from disadvantaged background the opportunity to explore the creative world and open their eyes to the variety of dynamic career options available to them. The Labs were established as a result of a need to fast-track transformation within an industry that is still largely not representative of South Africa's diverse cultures and population. And the amazing success of the Imagination Labs proves the need for such a programme within the industry. There's a lot of young, black talent out there being lost to the streets, or to other menial jobs and industries where their full potential is not explored. The Imagination Labs polishes these diamonds in the rough.
Imagination Has A Vision
The Imagination Lab began with a vision. A vision to not only add value to the communications industry, but also to talented individuals who ordinarily would not have had the chance to develop their skills.
The Imagination Lab has ambitious aims:
- To unlock creativity and conceptual thinking, and so enable innovative outcomes
- To give opportunities to the natural talent who have no opportunities
- To speed up transformation in the brand communications sector
Check out our blog for more info on life at Vega and life after Vega.
Where to Next ?
- View our Full Time Courses
- View our Part Time Courses
- View some of the creative Talent we have at Vega
- Read the latest News from us
- Catch up on the latest from our blog
- Get in touch with one of our Navigators
