Customised Corporate and Brand Identity Training
Orbit offers customised training for organizations in areas of brand strategy, marketing, communications, innovation and creativity. This training aims to inspire a new breed of thinker who is able to generate brand ideas to meet the needs and wants of key stakeholders. It also aims to develop essential skills requirements to enable organizations to deliver on their brand promise.
This training is aimed not only at marketing departments but is relevant across the entire organization where delivering value to customers and customer service is key. Training is customised to align with the future strategy of the organization and its skills requirements to support its competitiveness at all levels.
Examples of our programmes incl:
- Brand Strategy and Brand Planning
- A-Z of Brand Building
- Strategic Marketing for Thinkers
- Creating and Sustaining an Innovation Culture
- Growing Creativity for Strategic Success
- Developing staff Who Live And Build The Brand (Service)
- Creating Internal Brand Consciousness
- Brand Contact Management
- Creative Communications (standing out in the crowd)
- Digital Branding
Facilitation of Brand Strategy Development and Renewal
Orbit facilitates brand audits and brand strategy development processes with senior teams, including the renewal and re-positioning of brands. This involves an analysis of the current brand positioning and a facilitated process which aims at an agreed future more competitive positioning.
Vega has also delivered brand communication training in Nigeria, Kenya, Ethiopia, Namibia and Mauritius.
Workshops that have been delivered:
- The Fundamentals of Marketing and Marketing Intelligence
- Dynamic Marketing and Branding
- Strategic Brand Management
- Brand Architecture
- Creativity and Innovation
- The Process of Presenting Creative Work
- Mentoring and Coaching
- A Strategic Overview of Sponsorship
- A-Z of Branding
- A-Z of Briefing
- Strategic Brand Leadership
- Integrated Marketing Communications
- Building Brands Through Web 2.0 and Social Media
- Internal Branding
Current and some past clients:
- Currently Learning and Development partner for SA Brewery's marketing department
- Discovery
- SABC
- Nike
- Old Mutual
- Johnnic
- Grant Thornton
- Grey Advertising
- TWBA
To find out more contact Bonita Lee-Shew on 011 521 4600 or bonita@vegaschool.com

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