Details:
THE A TO Z OF BRAND BUILDING presented by Gordon D Cook
The A to Z of Brand Building workshop explores the core strategic components to building and sustaining a brand. Topics include brand analyses, identity, architecture, contact management, value chain design as well as brand and category management. Current challenges in leading and building brands are debated, and cases are used from various industries to illustrate principles. The programme is interactive and leads in current brand strategy thinking.
WHO SHOULD ATTEND?
Entrepreneurs, Brand Managers/Assistant Brand Managers, Client Service Managers, Marketing Assistants, Account Managers, HR Managers, Sales Managers as well as Junior Media Planners and Buyers.
Breakdown:
This is a two day workshop from 09h00 to 16h30.
For
upcoming dates and a breakdown of what is covered during the course,
click here.
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Please note:
The simplest way to book is to use the register link above. We do not accept telephonic or verbal commitments.
All workshops require a minimum enrollment of 10 delegates. Should there be insufficient enrollments to make the course feasible to run, the programme may be postponed or cancelled.
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