Details:
(18 MONTHS PART-TIME)
The Advanced Diploma in Brand Innovation is focused on developing innovative thinking as the nucleus to all brand activity. This qualification therefore develops innovative thinking processes that will enable students to be thought leaders, and will contribute to their holistic brand-building orientation. Furthermore, students will learn how to gain insight from research and innovatively plan brand contacts, taking into consideration context and channel to develop sound brand-building solutions.
Entry Criteria:
- A Diploma or relevant equivalent (HEQF level 6) or;
- A relevant 240-credit qualification, including the NQF level 5 Diploma in Communications Management currently offered on Vega sites.
Breakdown:
THE PRINCIPLES OF STRATEGIC THINKING
This module focuses on new brand paradigm thinking, and is based on the concept of strategic holistic thinking. During this module, students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation.
INTEGRATED BRAND COMMUNICATION MANAGEMENT
Due to the changing nature of the industry and the new brand paradigm thinking, it is imperative that students gain insight into the industry and the components that contribute to Integrated Brand Communication (IBC), as well as the management thereof. This module introduces students to the nature of the South African brand communications industry, with an overview of the trends affecting the industry.
RESEARCH AND MARKET INTELLIGENCE
This module introduces students to the role and relevance of research, as well as how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information.
CONTEXT PLANNING AND CHANNEL INNOVATION
In this module, emphasis is placed on consumerism and consumption in a post-modern era, with an overview of the trends within channel and context planning. The module also explores alternative brand contact and the opportunities available.
Back to Programmes