A to Z of Brand Building
The A to Z of Brand Building workshop explores the core strategic components to building and sustaining a brand. more...
Brand Building in Developing Markets
Explore the characteristics, challenges and opportunities of brand building in developing markets. This course uncovers truths, myths and galvanizes strategic initiatives for penetrating this lucrative market and consequently conducting business in an ethical and culturally sensitive way. more...
Brand Practice and Entrepreneurship
This course aims to provide students with vivid guidelines in creating one’s own business in context of sound brand building practice. more...
Strategic Marketing for Thinkers
This corporate workshop investigates the purpose of strategic thinking in building and managing brands and business. more...
Word-of-Mouth in Brand Building
Gain insight into the particular nature of word of mouth brand building strategies. This course will equip you with the skills and knowledge of channel developments, communication efficiency and accountability in order to form a valuable part of the working environment.
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