Details:
The main purpose of this course is to apply the skills of writing and conceptualising copy for brands, by building on what the student has already acquired through previous learning. The emphasis is on conceptual thinking and crafting, where students will learn how to communicate more effectively through the craft of writing.
In Copywriting for Brands, the student will unpack briefs, find a clear and relevant brand promise, apply in-depth conceptual and strategic thinking skills, generate focused ideas, produce multiple concepts and craft final executions. This is an interactive programme, where students will constantly improve and learn their own processes and apply their skills in communicating brands more effectively.
Entry Criteria:
After the successful completion of the Introduction to Copywriting for Brands short course, or where a student shows writing and conceptual ability through industry experience and/or a sound portfolio, students will be accepted into the Copywriting for Brands short course.
Breakdown:
The course runs for 10 weeks and is presented two evenings per week from 17h30 to 20h30.
For
upcoming dates and a
breakdown of what is covered during the course,
click here.
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Please note:
Upfront payment is required for all photography programmes.
The simplest way to book is to use the register link above. We do not accept telephonic or verbal commitments.
All workshops require a minimum enrollment of 10 delegates. Should there be insufficient enrollments to make the course feasible to run, the programme may be postponed or cancelled.
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