3 YEARS FULL-TIME | NQF LEVEL 7 | 365 CREDITS | SAQA ID: 87307
Johannesburg, Pretoria and Durban Campuses only
The IIE BA degree in Fashion Design is a comprehensive three year degree aimed at students who want to enter the fashion industry. This qualification has a strong relevance for Southern Africa but has also been designed to meet international needs and standards. Our philosophy is to develop the innate creativity of our students so that they may find their studies enriching and rewarding and gain confidence whilst enhancing their design, business, research and academic skills at the same time.
Concept development and design
Students are taught the various stages of the fashion design process using a hands-on approach. Students learn how to develop and visualise concepts for various themes, ranges, styles and target audiences. At third year level students are required to research, analyse and interpret forecasted fashion trends and be client focused while combining their knowledge of advanced pattern and garment construction techniques with the design of their own range. Each student is guided in developing a professional portfolio for presentation to potential employers.
Fashion technology and production
Students master production technologies relevant to fashion production. For example, students learn how to make technical drawings, construct patterns and garments and deepen their understanding of the properties of textiles. Students are trained on industry relevant software and have access to fully equipped digital studios.
Entrepreneurship, marketing and the retail environment
Students are introduced to retail processes such as the selection, acquisition and managing of ranges and accessories, visual merchandising, fashion marketing and the study of trends. Students also learn the fundamentals of starting and managing an own small business, the development of an own fashion brand and the writing of a business plan (third year).
Culture and design
Students engage with various multidisciplinary contexts such as cultural and symbolic implications of design, the development of the design industry, design for sustainability and design as ethical, professional practice. Strong emphasis is placed on design research, which includes investigating users and target audiences.
Industry exposure and networking
Fashion design students take part in various exiting events during their three years of study such as Fashion Weeks and Pop-up shows. In addition to this, students are required to embark an internship to gain industry experience. Many of our lecturers teach part-time, and are actively involved in the fashion and design industry. Student work is showcased at our year end exhibition, where industry representatives are invited to view the work and meet our students.