Why I studied a business degree at a ‘creative school’

The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field.

Devon Solomon, a former student of Vega, a brand of The Independent Institute of Education (The IIE), is one of many young South Africans choosing to study at institutions known for nurturing creative talent to gain a well-rounded education. While his goal was always to become a businessman, Solomon also wanted to be part of a learning environment that resonated with his values and world-view.

Solomon, who recently joined Accenture’s gruelling graduate programme as a Strategic Consultant, says that studying at an institution known more as a ‘creative school’ has many merits, and is particularly beneficial for students hoping to forge their own unique career paths.

“I chose to study at Vega because of the great business qualifications available, and because the institution’s values resonated with me,” says Solomon. “For me, a good business is a business that tries to do good, and transparency and ethics are vital in this process. Vega approaches all problems with ‘whole-brain thinking’ as oppsed to specialising in only one discipline. Gone are the days of either left or right brain graduates.”

During his time at Vega, Solomon was instrumental in implementing a number of education and community upliftment initiatives, including the launch of TEDxVega during his second year at the school. He also spearheaded the introduction of a unique fire detection system in a town in Mozambique, after witnessing the death of two children in a shack fire.

Solomon also had the opportunity to study in the Netherlands for six months as part of Vega’s exchange programme, where he gained insight from a variety of mentors and other students from around the world.

“It’s always going to be up to the individual to seize opportunities and create enriching and fulfilling careers for themselves, but it helps to be part in an enabling environment too,” he says. “I believe that if something doesn’t exist, it’s up to you to create it, and that’s one the most important lessons I learned from studying at Vega.”

Creative environments give young people a safe and accepting space to come up with the ideas that will change the world for the better, whether they hope to become an artist or an economist. This is vital if we have any hope of nurturing a generation of strategic thinkers and problem-solvers. ENDS.


Vega is an educational brand of The Independent Institute of Education (The IIE). The IIE is South Africa’s leading and largest private higher education institution, and is internationally accredited by the British Accreditation Council (BAC).

Vega’s teaching philosophy is built on the mantra of wisdomwithmagic, creating an academic environment that is based on experiential learning where creatives are trained in strategy and strategists in design-thinking. As South Africa’s only brand focused school, Vega aims to inspire a new breed of thinkers with the expertise to generate meaningful brand ideas that link business profit to adding value to people’s lives.

The IIE Vega students graduate at a work-ready level, with 89% of graduates employed within three months of entering the job market. Vega was also ranked first in the national Loerie Awards Top Educational Institutions in 2017, maintaining its reputation as a leader in the South African higher education arena.

Students can enrol for undergraduate and post graduate degrees, diplomas, higher certificates and short courses in design, brand communication and brand management, at Vega campuses across South Africa.

2/27/2018 12:00 AM