Shaping creative business minds for the fourth industrial revolution

With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different from the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. This is one of many reasons to pursue a modern and relevant digital marketing degree such as the IIE’s BCom Digital Marketing degree.

According to Cynthia Olmesdahl, Senior Business Leadership Lecturer at The IIE’s Vega (a brand of The Independent Institute of Education – The IIE), it’s vital that tertiary qualifications – regardless of the discipline – are always evolving in order to remain relevant.



Curricula that evolve with the times

Technology, including smart devices, collaborative mobile apps, learning management systems and online courses have certainly changed how students learn. To what extent does this affect what they learn, particularly at a higher education level?

“The world needs more graduates who are able to handle the change that technology is bringing. This is why it’s so important that higher education institutions take a more holistic approach when developing curricula informed by these needs” says Olmesdahl. “For one thing, students in all qualifications should be learning the intricacies and implications of technology in business, which includes understanding digital business and digital branding.” A digital marketing degree that balances creativity with an understanding of technological innovation is a must.

It is important that curricula are facilitated and delivered by lecturers who know what they’re talking about, with industry experience to back it up. “Permanent lecturing staff should have business and related industry experience,” adds Olmesdahl.

“At The IIE’s Vega, senior lecturers are tasked with taking initiative and remaining active in their respective fields, including writing papers and opinion pieces, attending conferences and retaining membership of professional and industry bodies.”

The IIE’s Vega employs a high percentage of contract lecturers who run their own businesses or who have enjoyed fruitful careers in the industry. Whilst its national and regional (campus-level) advisory councils are drawn from business and industry.

Understanding the bigger picture

In addition to building and delivering curricula that prepare students for Industry 4.0 careers, higher education institutions need to create learning environments that help students gain insight and experience into their chosen industries. Olmesdahl explains that some of the biggest companies in the country deliberately opt for students from The IIE’s Vega for this very reason.

“The IIE’s Vega students hit the ground running. From the time they arrive on campus, they are encouraged to show initiative, confidence and curiosity for learning,” she says. “The IIE’s Vega Brand Challenge and Brand Activation allow students to see what it’s like to work with a real-life brief from a real-life client, while following strict timelines and producing agency-quality work. They’re working with the latest software and engaging with technology to bring their ideas to life, impressing some of the country’s most respected executive teams. I believe that this is the direction that higher education really should be heading if our youth are to become tomorrow’s successful leaders and captains of industry.”

The IIE’s Vega routinely hosts international speakers, bringing industry professionals from around the world to its campuses to share new knowledge and insights with students.

Graduates who have a wider world view are able to pursue more fulfilling and lucrative career paths. This means ensuring students have access to trends and perspectives outside of their comfort zones becomes an important part of their learning.

For more information on the IIE’s BCom Digital Marketing degree delivered on a full-time basis, click here.




2/11/2020 11:00 AM