IIE Advanced Diploma in Brand Innovation - On Campus

Qualification information
  • COURSE: Diploma
  • MODE: Part-Time
  • DURATION: 18 months
  • NQF LEVEL: 7
  • CREDITS: 120
  • SAQA ID: 73369


The IIE Advanced Diploma in Brand Innovation focuses on the development of applied competence in innovative thinking and brand building. Students gain insight into the strategic components that contribute to sound brand building; the practice of research in the real world and the nature of innovation in building healthy organisations. This qualification provides access to, and a solid foundation for, the IIE BA Honours in Strategic Brand Communication as well as the IIE Postgraduate Diploma in Brand Building, subject to meeting requirements.


The Principles of Strategic Thinking
Focuses on new brand paradigm thinking and is based on the concept of strategic and holistic thinking.Students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation.

Integrated Brand Communication Management
This module provides an overview of the contemporary nature, trends, and future of the brand communication industry. The module consolidates students’ knowledge of key concepts of Integrated Marketing and Brand Communication with the ultimate aim being for students to develop the competencies required to formulate integrated brand strategies.

Research and Market Intelligence
This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information.

Context Planning and Channel Innovation
Examines the emergence of the consumer society within a stakeholder-driven environment. Emphasis is placed on consumerism and consumption in a post-modern era and provides an overview of the trends within channel and context planning.

Year 1
Semester One
  • Integrated Brand Communication Management
  • Research and Market Intelligence (year module)
Semester Two
  • The Principles of Strategic Thinking
  • Research and Market Intelligence (year module)
Year 2
Semester One
  • Context Planning and Channel Innovation

Tuition Fees

Total Fee for 1st year modules
R62 250 Full Settlement Total Fee
R66 465 Instalment Total Fee (10 Monthly Instalments)
A *Pre-Registration Fee of R2 000 and *Deposit of R7 969 is included in the Total Fee

Total Fee for 2nd year modules(subject to an annual fee increase)
R20 750 Full Settlement Total Fee
R22 155 Instalment Total Fee (10 Monthly Instalments)
*Deposit of R3 323 is included in the Total Fee.

Please note:

  • Applications for the 2023 intake are subject to a non-refundable late application fee of R1200.
  • You will be required to complete a new contract annually which will include fees for that year.
  • Returning students can obtain the 2023 fees from their Relationship Navigator.

Entry Requirements

  • An appropriate Bachelor’s Degree or a Diploma or relevant equivalent (at least 360 credits, NQF level 6).
  • If the discipline of the degree or diploma is not considered sufficiently cognate, a student may still be admitted but may be required to do additional coursework. This assessment will be made by the relevant Head of Faculty and/ or Head of Programme or equivalent.
  • Recognition of Prior Learning (RPL) – Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).

International Admission

  • A SAQA NQF L6 Evaluation Certificate in an appropriate field.
Jobs in this field:
  • Communication Manager
  • Promotional Manager
  • Assistant Brand/Marketing Manager


Olivia Smith

Class of 2018

Olivia is the Marketing & Communications Officer, at Allianz Global Corporate & Specialty. “Vega added value to my career and helped me understand the importance of an Integrated Brand Communications approach, versus focusing purely on marketing and communications efforts independently”.

Lucille Chetty

Class of 2019

Lucille Chetty is the Marketing Assistant at Artemis Brands. “Irrespective of the course you are interested in studying, Vega ensures that the classes are relevant and interactive which results in a positive outcome with regards to a student’s results.”