AMASA’s primary focus is to drive the development of smart young people in industry. AMASA recognises the need to constantly look at how to evolve the media and advertising industry through its committee, the members, challenges, talent that it nurtures and uplifts, sharing trends and innovation. Vega has a proud association with AMASA.
Vega recently launched a new Media Management short course in partnership with AMASA. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright young individuals within the media industry.
“AMASA has a proud history of partnering with academic, private and industry organisations to ensure we fulfil our mandate of improving media knowledge & skills,” says Wayne Bishop, Chairperson of AMASA. “We decided to partner with Vega to continue growing our reach into the young and aspirational minds of tomorrow’s brand and media specialists and look forward to a long and prosperous relationship with South Africa’s premier brand, design and business schools.” “The course will be delivered as a face-to-face, part-time programme over 13 weeks at Vega campuses in Johannesburg and Cape Town and will include guest lectures presented by AMASA members.”
Vega and AMASA have also made provisions for up to 12 bursaries to be awarded each year, so that deserving media practitioners with limited means to further their education can partake in the course. AMASA distributes application forms to its networks of members and advertises the opportunities via Facebook, Media Loop and direct email, after which a shortlist of candidates is compiled, and a panel interviews the candidates to award the bursaries.