Introduction
to BRAND ACTIVATION AND Brand Challenge
The IIE-Vega vision of graduating a new breed of industry-ready iconoclasts is perhaps most fully realised in the famous IIE-Vega Brand Challenge. This exciting annual event puts students in the real world in order to give tangible substance to what it means to be creatively strategic and strategically creative.
IIE-Vega second year students are expected to do a full 360-degree brand analysis (Brand Activation) to ensure they are exposed to real ‘live’ client briefs to prepare them for the industry. IIE-Vega follows an applied theory, design thinking-based model that aims to identify and solve problems and spans over two weeks.
Brand Challenge for third year and honours students runs over a four-week period. Student teams from various disciplines investigate complex brand scenarios from all angles to identify the key issues facing the brand. They then address these issues with the development of brand strategies, campaign strategies and creative communication.
Contact us should your brand be facing a challenge in need of an original and meaningful solution.
Johannesburg Campus: Francois Barnardo - fbarnardo@vegaschool.com
Cape Town Campus: Barbara Radomsky - bradomsky@iie.ac.za
Pretoria Campus: Leanne Coetzee - leancoetzee@vegaschool.com
Durban Campus: Jessie Kell - jkell@vegaschool.com
Brand Challenge clients are always an astute blend of commercial and NGO brands and have included, amongst many others: Coca-Cola, KFC, Pioneer Foods, RCL Foods, Beiersdorf (Nivea), G & G Productions (Rage), Multichoice, Nelson Mandela Children’s Hospital; Reebok; Tomy Takkies; Olmeca; Rage; The Foschini Group; Waltons; Malibu; Vida e Caffè; Wild Aid; ABSA; Design Indaba; Women24; The Sharks; Primi Piatti; Kick Racism; Future by Design; Cipla; Martell; uShaka Marine World; Animal Action; Robsons Breweries; Gangstar Clothing; Microsoft; Lorna Jane; Frank.net; South Africa Day; Cafféluxe; Sexy Food; M&Ms; Castle Lite; Zip Zap Circus School and The Daily Maverick
