Olivia Smith


Advanced Diploma in Brand Innovation

Johannesburg

Marketing & Communications Officer, at a global insurance company, Allianz Global Corporate & Specialty

​CLASS OF 2018

Current position and title?

Marketing & Communications Officer, at a global insurance company, Allianz Global Corporate & Specialty

How did The IIE's Vega prepare you for your current role?

My story is unique. I’ve been working for over 17 years, before going to university. The Advanced Diploma in Brand Innovation at Vega certainly added value to my career. Working for a global brand, this diploma really helped me understand the greater importance of embracing an Integrated Brand Communications approach, versus focusing purely on marketing and communications efforts independently. Furthermore, it assisted me in successfully obtaining my Chartered Marketing designation with the Marketing Association of South Africa. 

Why should someone do their postgraduate studies at Vega?

In my opinion, Vega School offers students of all ages an environment to learn, network and participate in critical thinking on brand related topics. This is a good example of the power of DIVERSITY, especially useful in the workplace.

What is your undergrad and where did you complete it?

Again, my story is unique. I’ve studied insurance and music, but my years of work and volunteering as a marketing and communications professional assisted me in the Recognition to Prior Learning (RPL) application process. It’s proof that ANYONE can do and be ANYTHING they set their mind to!