About Generation Vega
Generation V believes that the only meaningful social, cultural and economic exchange is that which adds value to the lives of all people. We believe that the only meaningful brands are those that live this purpose by taking total responsibility for every decision they make.
"We will unlock the potential of the future through our creativity, our passion and the power of
ideas that create value for all."
Generation V is passionate and fearless as they look up to youthful leadership figures in politics (Mmusi Maimane; Barack Obama); culture (Toya Delazy; Tony Gum) and industry (Elon Musk; Mark Zuckerberg; Mark Shuttleworth). They are sceptical and challenging. They never let a brand pull the wool over their eyes. The degree to which this generation interrogates brands has resulted in ever-greater transparency and any brand worth its salt having to abide by the wisdom of 'we are not what WE say we are – we are what THEY say we are.' In short, it is a mindset that combines the unique personality of IIE-Vega with the traits of the ideal Vega student.