• IIE-vega assist
  • vegalink
vega_logo
enquire menu
  • all programmes
  • enquire
  • apply
menu & search
vega_logo
IIE-vega assist vegalink
  • Home
  • Programmes
  • Admissions
  • Who We Are
  • Life at IIE-Vega
  • News & Events
  • Contact Us
enquire apply
IIE-vega assist vegalink
back

Mode

  • All
  • Full-Time
  • Distance

Qualification

  • All
  • Undergraduate
  • Postgraduate
  • Higher Certificates
  • Bachelor Degrees
  • Advanced Diploma
  • Honours
  • Postgraduate Diplomas
  • Master's
  • Doctorate
  • Short Courses

Specialisations

  • Communication Design
  • Experience Design
  • Game Design
  • Digital Marketing
  • Brand Management
  • Brand Communication
  • Interior Design
  • Design Leadership
  • Copywriting

View All Programmes

Full-Time Programmes

Distance Programmes

Undergraduate Programmes

Postgraduate Programmes

View by Qualification

View by Specialisation

back to Programmes

Programmes

Mode

  • All
  • Full-Time
  • Distance
back to Programmes

Programmes by Qualification

  • View All Qualifications
  • Higher Certificates
  • Bachelor Degrees
  • Advanced Diploma
  • Honours
  • Postgraduate Diplomas
  • Master's
  • Doctorate
  • Short Courses
back to Programmes

Programmes by Specialisation

  • View All Specialisations
  • Communication Design
  • Experience Design
  • Game Design
  • Digital Marketing
  • Brand Management
  • Brand Communication
  • Interior Design
  • Design Leadership
  • Copywriting
Back
  • Admission Process
  • FAQs
  • International Students
  • Fees
  • Book a Consult
  • Payments
Back
  • Why We Matter
  • Brochures
  • The Independent Institute of Education
  • IIE-Vega Videos
  • Alumni
  • Our Research
  • Alliances
Back
  • Generation Vega
  • Find Your Purpose
  • Honours Research
  • Industry Immersion
  • Student Opportunities
  • Career Services
  • Awards
  • Brand Challenge
  • Student Projects
  • Accommodation
  • Generation Vega
  • Find Your Purpose
  • Honours Research
  • Industry Immersion
  • Student Opportunities
  • Career Services
  • Awards
  • Brand Challenge
  • Student Projects
  • Accommodation
Back
  • IIE-Vega News
  • IIE-Vega Virtual Talks
  • Calendar
  • IIE-Vega Octant
  • IIE-Vega Showcase 2024
  • IIE-Vega Showreel
Back
  • Cape Town
  • Johannesburg
  • Durban
  • Pretoria
  • Distance
  • Submit a Job Opportunity
  • Careers at Vega
  • Alumni Assist

Share Your Labello Life

  1. Home
  2. Life at iie-vega
  3. annual brand challenge
  4. Share Your Labello Life

Brief

Labello believes that innovation is the doorway to a younger audience and a younger audience is a doorway to a larger market share in the lipcare industry. Labello has already established itself as a trusted lip care brand and has now created a limited-edition product specificallyfor the 18-25yrs audience. Summit was tasked with creating a campaign to promote the product and to reinvigorate Labello as a brand.

labello
education-by-design

Approach

In order to appeal our market, we had to observe their habits. From research, we discovered that our audience derives value from sharing experiences online and their strong connection to popular personality trends impacts their purchase behaviour.We also noticed how visual platforms such as Instagram and Snapchat are designed less around what people own and more around what they are doing at that moment. From this we realised that:

We do not have to incentivise the audience to share experiences as the desire already exists. We needed to harness the visual appeal of glitter, the strength of personality and the power of social media. Through this, we crafted the 'Share Your Labello Life' campaign.

Solution

The following elements were created to communicate the ‘Share Your Labello Life’ message:

  • A campaign video
  • Social media content
  • In-store and outdoor activations
education-by-design
The campaign video was created to promote the collection and sharing of the new product range.
Younger users would be driven toward the brand through outdoor activations
labello outdoor
labello shelf extender
Creative, innovative and authentic point of sale strategies would allow for increased impulse purchases.
Younger users would be driven toward the brand through outdoor activations
 

Each execution of this campaign will either provide the consumer with a tool to capture experiences that relates directly to the limited-edition product or with a reminder to share experiences and be a part of the Share Your Labello Life movement.

×

Thank you for submitting the form! We will get back to you soon.

  • enquire
  • apply
  • IIE-vega assist
  • vegalink
  • enquire
  • apply
  • IIE-vega assist
  • vegalink
The independant institution of education logo

© Vega School - Part of the ADvTECH Group

  • All Programmes
    Our Campuses:
  • Admission Process
    Cape Town
  • Why We Matter
    Durban
  • Brand Challenge
    Johannesburg
  • Brochures
    Pretoria
  • IIE-Vega News
    Distance
  • Our Campuses:
  • Cape Town
  • Durban
  • Johannesburg
  • Pretoria
  • Distance
The independant institution of education logo

Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07. View certificate here.

  • PAIA
  • Privacy Policy
  • Terms & Conditions
  • Site Disclaimer
  • Competitions