Digital Content Creator

Purpose:

Creating impactful content across various media formats that aligns with the brand’s identity, and strategically publishing on social media platforms, websites, and other channels to foster engagement, raise brand awareness, and ultimately drive audience interaction and loyalty through maximizing impact and enhancing brand recognition in the digital landscape. This role requires a creative mindset.

Job Objective:

• Create multimedia assets such as photos, videos, and graphics that align with brand aesthetics and messaging.
• Partner with sales & digital team to ensure content plans and material developed is suited to target audiences both B2B and B2C.
• Ensure all content, communication and activity adheres to the regulatory requirements and that all visual content meets high-quality standards and is optimized for various digital platforms and screen sizes.
• Staying updated with digital trends, technological advancements, and changes in algorithms across different platforms.
• Adapting content strategies accordingly to capitalize on emerging opportunities.
• Translate branded product marketing strategies into activities, communication and ensure success in market execution.
• Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.
• Assist in managing the brand profit & losses, tracking any changes that could impact profitability and identifying opportunities to improve Gross Margin.
• Carry out any Ad hoc projects as required by management.
• Develop and implement effective promotional plans based on insights, trends, and key focus areas to help drive profitable growth.
• Monitor brand performance, analyse data, and make data-driven decisions to enhance brand positioning and customer engagement.
• Ensure ROI objectives are tracked and achieved. 
• NPD - Successfully project manage and land new product innovations on focus brands.

Critical Experience:

• Proven experience as a Digital Content Creator or similar role, with a strong portfolio showcasing content creation across various digital platforms. (Skin industry experience will be advantageous preferably professional skin care)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro). 
• Marketing Degree/Diploma.
• Commercial acumen, proven track record. Operational and executional excellence.
• Above average written and verbal communication skills.
• Strong understanding of market research and consumer insights.
• Attention to detail with a strong sense of ownership and accountability.
• Well-developed time management.
• Good analytical skills.
• Creative thinker – ability to come up with ideas and be innovative.