Marketing Manager

BABOR requires a Marketing Manager who is passionate about the cosmetic or beauty industry to create an integrated business marketing strategy in alignment with growing the brands presence.

You will need to apply strong, inspirational leadership skills to manage and motivate a marketing team to deliver marketing activities, campaigns, collaborations, building strong customer engagement to increase brand awareness and drive sales. To develop, implement and execute strategic marketing plans for BABOR to attract potential customers and retain existing ones

• Implementing new growth strategies within the Salon or Spa space.
• Collaborate with the sales team to develop sales enablement materials that support the companys strategy.
• Implementing Formal communication for B2B partners, Press Releases, Posters, further Marketing Support.
• Manage the LinkedIn social media account.
• Updating the BABOR Customer Portal with relevant client information.
• Managing Affiliate Marketing campaigns.
• Adhering to the BABOR International CI and brand guidelines.
• Collaborating with Management and Marketing Team to develop strategies for the brand.
• Organising the manufacturing of all Merchandising and assisting with retail shelf merchandising updates.
• Managing Influencer relationships, organising monthly product distribution and campaigns with influencers.
• Organising and liaising with various magazine editors to be featured in various industry related magazines.
• Building relationships and collaborating with partnership brands.
• Assisting BABOR representatives during client visits with visual merchandising displays in the Spas or Salons.
• Developing social media plans and influencer campaigns and strategies to build brand awareness.
• Organising Marketing Support for New Business Prospects.
• Offering Marketing support for all B2C and B2B promotions.
• Hosting, organising, and attending various BABOR online or face to face events.
• Stay up to date with industry trends, competitor activities, and new marketing tools and technologies.
• Managing Google Ads Account,meetings, updates, campaign focuses.
• Social Media Strategy Sessions with Germany’s Social Media Department.
• Photographing or Videographing various online and B2B campaigns.
• Developing the monthly or annual Marketing budget.
• Suggest and implement innovative ways to market new products or existing products.
• Facilitate end consumer communications, technical issues, client complaints, logistical, general online queries, directing clients to Spas or Salons.
• Compiling Monthly Marketing and Website Reports.
• Tracking Google Analytics WhatConverts to monitor performance of website.
• Developing monthly website promotions and implementing them on the website.
• Ongoing strategy meetings with the German team to grow brand awareness and improve ECommerce.
• Sending ongoing communication to B2B online stores with product descriptions, pricing updates, etc.
• Completing projects according to required deadlines.
• Taking initiative and ensuring effective implementation of strategies.

Skills and Experience

• Preferred experience, 2 years of experience in a Marketing role with strategy background.
• Bachelor’s degree in marketing or strategic Brand Management. Additional benefit BCom Honours Degree in Marketing.
• Experience using Facebook, Instagram, LinkedIn, Tik Tok and an ECommerce background.
• Proven experience in creating and executing successful marketing campaigns that drive results.
• Strategic and Creative thinker who is innovative and has a passion for wellness and skincare.
• Excellent oral and written communication skills and an ability to influence others.
• Ensure effective implementation of strategies.
• Skills using the following programs, Microsoft Excel, Word and Powerpoint, Facebook Meta Business Suite, Canva Pro or Adobe Illustrator, SEO knowledge, Google Ads, Google Analytics, MailChimp and Customer service programs.
• Experience with visual communication and ensuring all visual content aligns with the brand.
• A team player organised and detail oriented.