GoogleAds Specialist

Position: GoogleAds Specialist

Are you a Durban-based up and coming digital marketing maestro with a passion for building efficient and on target GoogleAds strategies for maximum impact and bang for buck? If so, we want YOU to be part of our little but incredibly bright and good-looking team!

Salary: dependent on hours and experience. We offer plenty flexibility, but please note there will be office-based work.

Email all your good bits to bigfish@bigfishmedia.co.za (using GoogleAds Specialist as the Subject) and we will reach out to you within 48hrs if we see a snug fit.

Proficiency in Google Ads: In-depth knowledge and hands-on experience with Google Ads platform including Search, Display, Video, Shopping, and Remarketing campaigns. Certification in Google Ads mandatory.

Analytical Skills: Ability to analyse campaign performance metrics, interpret data, and make data-driven decisions to optimise campaigns for better performance and ROI.

Strategic Thinking: Develop and implement effective PPC strategies to achieve clients' goals, whether it's lead generation, sales, brand awareness, or other objectives.

Keyword Research and Optimisation: Conduct thorough keyword research, identify relevant keywords, and optimise campaigns for maximum relevancy and performance.

Budget Management: Manage advertising budgets effectively to ensure maximum ROI and efficient spending across different campaigns and platforms.

Understanding of Conversion Tracking: Set up and manage conversion tracking to accurately measure campaign success and attribute conversions to specific ads and keywords.

Stay Updated with Industry Trends: Keep abreast of industry trends, updates, and best practices in digital advertising, particularly Google Ads, and apply them to improve campaign performance.

Communication Skills: Ability to communicate effectively with clients or stakeholders, provide regular updates on campaign performance, and explain complex concepts in a clear and understandable manner.

Experience with Other Digital Marketing Channels: Knowledge or experience with other digital marketing channels such as SEO, social media advertising, email marketing is advantageous.