Marketing Lead - CAP Green

About CAP Green CAP Green is a division of CAP (Community Active Protection) focused on restoring, beautifying, and enhancing Johannesburg suburbs. Through visible improvements to shared spaces, innovative projects, and a bold “Love Where You Live” identity, CAP Green is driving civic pride, safety, and quality of life in our communities. We are looking for a Marketing Manager who can bring the CAP Green story to life — balancing strategic brand leadership with hands-on creative delivery. 

Purpose of the Role To lead all aspects of CAP Green’s marketing and communications by:

Developing and executing a clear brand and communications strategy. Building a compelling visual and verbal identity for CAP Green. Designing and producing high-quality creative content across digital, print, and community channels. Driving engagement with residents, donors, corporates, and partners. This is both a strategic and a practical, hands-on design role — ideal for someone who can think like a Brand Manager while executing like a Digital Designer. 

Key Responsibilities

Brand & Strategy

• Develop and evolve CAP Green’s brand identity, voice, and guidelines. 
• Shape the overall narrative and positioning (“Love Where You Live”). 
• Translate strategic objectives into compelling campaigns. 

Design & Content Creation

• Produce marketing collateral: social media posts, newsletters, presentations, signage, reports, and videos.
• Ensure consistent, high-quality design and storytelling. 
• Own the visual identity, including photography, infographics, and graphic design. 

Digital Marketing & Community Engagement

• Manage CAP Green’s digital presence (website, social, WhatsApp comms). 
• Develop and execute digital campaigns to build visibility and support fundraising.
• Monitor analytics and adapt strategies to maximise impact.
• Stakeholder Communication o Create persuasive donor packs, presentations, and case studies.
• Support CEO and leadership team with speechwriting, reports, and visual storytelling.
• Engage residents, corporates, and partners through clear, inspiring communication.

Project & Campaign Management

• Run marketing campaigns end-to-end: from concept to design, rollout, and reporting.
• Work cross-functionally with CAP teams, suppliers, and community partners.
• Manage budgets and resources responsibly.

Skills & Attributes

• Strong graphic design skills (Adobe Suite, Canva, or similar).
• Excellent written and verbal communication — a natural storyteller.
• Digital marketing knowledge: social media, analytics, SEO basics. 
•  Ability to balance strategy with execution: from big ideas to daily content.
• Creative, resourceful, and proactive — thrives in a lean environment.
• Detail-oriented but able to simplify complex ideas.
• Passionate about urban renewal, community, and sustainability.  

Qualifications & Experience

• Degree or diploma in Marketing, Communications, or Design (or equivalent experience).
• 5+ years’ experience in a marketing/brand/design role (agency or in-house).
• Proven experience in graphic design and digital content creation.
• Experience in community, NPO, or purpose-driven brands an advantage. 

Why Join CAP Green?

• Be part of a bold city-shaping initiative.
• Use your creativity and strategy to make a visible, positive impact. 
• Work in a fast-paced, entrepreneurial environment with the freedom to innovate.
• Help grow a movement where every campaign, signboard, and post tells a story of renewal and pride.