To manage and drive the marketing function of Cathedral Peak Hotel through strategic planning, brand development, advertising, digital marketing, trade relations, content creation and guest communication. The Marketing Manager is responsible for promoting the hotel’s image, increasing brand awareness, generating quality enquiries, supporting revenue growth and ensuring all marketing platforms, campaigns, collateral, specials, rates and guest-facing communication are accurate, professional and aligned with the hotel’s brand standards.
The role requires strong coordination with management, reservations, external marketing partners, agents, suppliers and trade representatives to ensure that all marketing activity supports the hotel’s objectives and enhances its position as “The Ultimate Drakensberg Experience.”
Skills Required:
- Excellent Microsoft Office proficiency.
- Excellent verbal and written communication skills.
- Self-starter, self-motivated, enthusiastic, forward planner and excellent organiser.
- Digital marketing, social media and content management experience.
- Experience using Meta Business Suite / Meta Ads Manager.
- Experience using Canva Pro for design and content creation.
- Experience using AI tools to support marketing, content development, reporting and research.
- Experience working with external agencies, suppliers, media partners and contractors. Hospitality marketing experience would be highly beneficial.
- Experience with Opera Property Management System would be advantageous.
- Strong attention to detail and ability to manage multiple projects at once.
- Good interpersonal skills, networking ability and professional presentation skills.
- Ability to interpret marketing statistics, enquiries, campaign results, reporting and competitor activity.
- Ability to manage marketing spend, invoice tracking, advertising agreements and trade exchanges.
- Ability to develop professional written content, adverts, newsletters, presentations and guest-facing communication.
Qualification and Experience Requirements
- Minimum Qualification: Degree in a marketing-related field.
- Minimum Level of Experience: Minimum 3–5 years’ experience in a marketing, sales, hospitality, tourism or related role, which must include management experience.
- Previous hospitality marketing experience would be advantageous.