We are CoolerBox Brothers, a Johannesburg based production house, working on a variety of clients within TV, commercial advertising and social media. We are going to start shooting content for Changan: https://www.changanmotors.co.za/
We are currently working on a social campaign for Changan that could run for six months. The plan is to film one day per month and shoot one video and get some photos on that day at a single location with four influencers. The client is specifically looking for young, black up-and-coming influencers.
The shoot day will likely be a maximum of six hours, but we will be able to determine this more accurately after the first shoot. We would conceptualize content with the client's approval for the shoots and share the concept with the influencers for the shoot.
Each influencer will receive a Changan Hunter 2.0L Diesel for 12 months. They will not have to pay for the maintenance, the insurance, nor the car premium.
Each influencer will receive a code, and each referral to buy a Changan vehicle with their code will result in a certain value being deducted from the value of the vehicle. At the end of the 12 months, the influencers will have the option to buy the car.
The accumulated value of the referrals, as well as the depreciation of the vehicle will be taken into account and included in the financing options of the vehicle, should they choose to purchase the vehicle. Could you please let us know whether you have any students that are content creators between 18-24 that would be interested in getting involved in the campaign?
We would love to get in touch! The client will be running this campaign on a trade-exchange basis. the influencer will receive a vehicle for a year and in return will be posting content in collaboration with Changan.