Brand Specialist

The Brand Specialist plays a pivotal role in developing and reinforcing Ctrack’s brand positioning across all touchpoints. This role ensures that brand messaging is not only consistent and aligned with Ctrack’s core values but also strategically positioned to differentiate in competitive markets. The successful candidate will support brand strategy execution, manage internal and external brand communications, guide creative output, and oversee the application of brand systems regionally and globally.

The Brand Specialist will report to the Head: Marketing and Brand.

1. Brand Strategy & Positioning

• Translate Ctrack’s positioning (“The Power to Predict”) into actionable brand narratives and messaging across verticals and regions. 
• Assist in refining brand value propositions for specific markets, industries, and customer personas. 
• Work with senior leadership to localise and scale the brand positioning across international regions (Africa, ROW, Europe, etc.). 
• Ensure messaging remains future-fit, relevant, and connected to evolving business objectives.

2. Brand Management & Governance 

• Maintain and enforce brand guidelines across all channels and partners. 
• Align brand implementation with strategic marketing and business goals.
• Conduct audits on brand consistency in internal and customer-facing materials.
• Provide brand input in business development, partner onboarding, and product packaging.

3. Creative Oversight (Not Hands-on Design) 

• Collaborate with creative teams (internal/external) to brief, review, and sign off on designs. 
• Provide strategic creative direction to ensure that visuals reflect the brand tone and market positioning. 
• Manage the review and QA process for digital, print, and environmental branding assets.

4. Campaign Development & Rollout

• Partner with the Marketing team to conceptualise and execute brand-led campaigns. 
• Ensure campaigns are clearly aligned with Ctrack’s identity, tone, and value proposition. 
• Collaborate on message testing, refinement, and cross-market adaptation.

5. Internal Brand Culture 

• Build internal engagement around brand values through brand induction, internal campaigns, and recognition programmes.
• Partner with People & Culture to integrate the brand into employee experience initiatives.

6. Partner & International Branding 

• Support partner branding and co-branding efforts to align with Ctrack’s standards. 
• Provide tools, templates, and guidance to regional and international partners. 
• Work closely with resellers and agencies to guide implementation in non-HQ markets.

7. Brand Assets, Events & Inventory

• Manage inventory and fulfillment for branded assets, corporate wear, and promotional items.
• Coordinate branding for internal and external events, ensuring alignment with positioning. 
• Maintain a library of updated, scalable brand templates and tools.

8. Digital Presence & Social Media Branding 

• Oversee branding consistency across all digital channels, including social media, email, and website. 
• Collaborate with digital and content teams to ensure all touchpoints reflect the brand identity and voice.

9. Innovation & Scalability 

• Identify opportunities to evolve the brand toolkit and improve brand accessibility across departments. 
• Drive improvements in brand governance systems and processes.

Qualifications: Educational Background:

• Bachelor’s degree in Marketing, Brand Management, Communications, Business Administration, or a related field. 
• A postgraduate qualification in Branding or Marketing (preferred but not mandatory).

Experience:

• 3 years of experience in brand management, marketing, or related fields - least 2 years focusing on brand strategy and positioning. 
• Proven experience in executing brand strategies and campaigns.