Marketing Intern

• Develop and execute digital marketing campaigns: To drive business objectives develop and implement digital marketing campaigns across multiple platforms such as social media, email, search engines and mobile applications. Analyze and report on campaign performance. Use various analytics tools to track and report on campaign performance including website traffic email open rates conversion rates and social media engagement.
• Manage social media platforms: Create and curate content for social media platforms, engage with followers and monitor social media analytics to optimize performance. Conduct market research to identify trends opportunities and consumer behaviour to inform marketing strategies.
• Collaborate with crossfunctional teams: Work closely with crossfunctional teams such as product sales and creative teams to develop and execute campaigns and ensure consistency across all touchpoints.
• Develop and manage budgets: Develop and manage budgets for digital marketing campaigns ensuring spending aligns with business objectives and achieves a positive return on investment.
• Stay uptodate with industry trends: Stay current with industry trends and technologies to ensure that digital marketing campaigns remain innovative and effective
• Qualifications required for this digital marketing job may include a Bachelors degree in marketing advertising or a related field
• Experience in digital marketing including campaign management social media management and website analytics
• Strong analytical skills and experience with analytics tools such as Google Analytics
• Excellent communication skills both written and verbal
• Strong attention to detail and organizational skills
• Proficiency in digital marketing platforms and tools such as social media management tools, email marketing software and search engine optimization
• SEO tools

Education:

• A bachelors degree in marketing business communications or a related field is typically required
• Some employers may prefer candidates with a masters degree in marketing or a related field

Digital marketing experience:

• Candidates should have experience in digital marketing including social media marketing, email marketing, content marketing and search engine optimization

SEO Analytics skills:

• Knowledge of analytics tools such as Google Analytics
• Adobe Analytics or similar platforms is essential to track analysing and optimising digital marketing campaigns

Technical skills:

• Familiarity with digital marketing tools such as social media management platforms email marketing software and content management systems
• CMS is necessary

Communication skills:

• Strong written and verbal communication skills are critical to developing effective digital marketing strategies creating engaging content and collaborating with crossfunctional teams

Creativity:

• Candidates should have a creative mindset to develop innovative and attention grabbing campaigns that stand out in a crowded digital landscape

Attention to detail:

• Attention to detail is critical to ensure that campaigns are executed flawlessly and achieve the desired results

Adaptability:

• Digital marketing is a dynamic field constantly evolving and candidates should be able to adapt to changes quickly and learn new technologies and strategies as they emerge

Certifications:

• Candidates can stand out by obtaining certificates in areas such as Google Ads Google Analytics or HubSpot
• Inbound Marketing to demonstrate their expertise in digital marketing