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Digital Marketing, PPC Specialist

INDUSTRY IMMERSION

Midrand
Digital Marketing, PPC Specialist
Digital Marketing
Junior
Permanent
GD-DM
Digital Cloud
www.digitalcloud.co.za
01/07/2023
  • The Digital Marketing, PPC Specialist will work closely with the directors of the business and copywriters, brand strategists.
  • This person needs to be organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with clients and search engines and other advertising channels.
  • This person will be responsible for implementing methods to improve clients websites organic search rankings.
  • This includes keyword research, analyzing clients websites, documenting SEO changes, and communicating changes to the client.
  • In addition, the Search Engine Specialist will develop and optimize every aspect of clients adwords campaigns.
  • This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company.
  • Conduct keyword research and selection for adwords campaigns and SEO projects.
  • Analyze websites and document changes required for SEO.
  • Monitor, on an ongoing basis, clients SEO results and manage projects to ensure continued high rankings.
  • Provide support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Proactively make strategic PPC campaign recommendations.
  • Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
  • Minimum of 2 years of search engine optimization and adwords experience.
  • Must have knowledge of Google Adwords, Google Analytics and Tag Manager
  • Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth, optimization opportunities.
  • Minimum of an Associates degree, Bachelors preferred.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Outstanding customer service skills.
  • Ability to work independently and within a team environment.
  • Strong independent decision making, organizational, planning and problem-solving skills.
Posted on : 13/06/2023
Apply by Email
Alister
careers@digitalcloud.co.za
0100126420
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