Analyst (Digital Marketing Analyst)

About Us:

eNew Media (Pty) Ltd is a dynamic and innovative digital media and marketing agency dedicated to helping businesses thrive in the digital landscape and connect on a global platform. We are a team of passionate professionals that understands the evolving media landscape as well as leveraging the latest technology in order to create meaningful connections with our clients by taking an enthusiastic and unique approach on each project that we under take.

With a diverse range of special skills and capabilities, we help our clients build strong brands with the power of data and analytics while adopting an approach that focused on growing their business while preserving their core values. We specialise in creating innovative designs that resonates with both consumers and clients, while also establishing a strong online presence across multiple platforms on a global network.

Position Overview:

We are looking to hire professionals with or without experience who are passionate about the industry and that strive to create meaningful experiences for our clients. This role demands a creative thinker with a strong analytical mindset, capable of both developing and executing marketing strategies. The candidate must have good project management and communication skills in order to assist with various client and internal company projects and initiatives. The ideal candidate needs to have strong personality, maintain strong work ethics as well as work independently and part of a team. Need to be able to collaborate with various different departments and team members in order to support the overall goals and objectives of the company. Further, the candidate must be able to do research, as well as have the motivation to continually improve themselves by keeping up-to date with latest trends within their field.

General Duties and Responsibilities:

• Create, schedule, and post content across various social media platforms.
• Monitor social media trends and competitor activities to adjust strategies accordingly.
• Analyse social media metrics and prepare reports to evaluate the effectiveness of campaigns.
• Collaborate with the graphic design team to ensure engaging graphics and visuals for social media posts
• Collaborate with the web development team to finalize and optimize landing pages.
• Conduct keyword research and integrate SEO best practices into website content.
• Create, review, and edit content to ensure it aligns with SEO strategies.
• Monitor and analyse website traffic using tools like Google Analytics, and make data-driven decisions to improve performance.
• Ensure the website is SEO-friendly, including proper use of meta tags, alt texts, and internal linking.
• Serve as the primary point of contact for clients, understanding their needs and managing their accounts effectively.
• Develop and maintain strong relationships with clients, ensuring their satisfaction with our services.
• Prepare and present regular reports on account status, campaign performance, and upcoming initiatives.
• Coordinate with internal teams to ensure timely delivery of projects and campaigns.
• Lead and manage digital marketing projects from inception to completion.
• Develop project plans and timelines, ensuring all deliverables are met on time and within scope.
• Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Be willing to participate in projects and tasks outside the core scope of social media, SEO, and account management as needed.
• Assist with various internal company projects and initiatives that may arise, demonstrating flexibility and adaptability.
• Collaborate with different departments to support the overall goals and objectives of the company.

Required Skills and Qualifications:

• Bachelor’s degree in Psychology, Strategic Brand Management, Marketing Communications, or related field.
• Basic understanding of SEO principles -beneficial
• Understanding of current digital marketing trends and best practices -beneficial
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Demonstrated project management skills.
• Strong analytical and problem-solving skills.
• Detail-oriented with a strong focus on quality and accuracy.
• Ability to work independently and as part of a team in a fast-paced environment.

Note: This job description is intended to provide a general overview of the position and does not encompass every task or responsibility that may be required.