Marketing Intern/Graduate

JOB SCOPE AND MAIN RESPONSIBILITIES: READY TO LAUNCH YOUR MARKETING CAREER AMIDIST THE WORLD’S LEADING SUNGLASS, FRAME AND PRESCRIPTION LENS BRANDS?

• We are seeking a highly motivated and enthusiastic Marketing Intern to join our team. 
• This is an excellent opportunity for someone looking to gain valuable experience in marketing and contribute to exciting projects in a fast-paced environment.
• As a Marketing Intern, you will work closely with our marketing team to assist in various tasks and projects aimed at promoting our brands/products/services, increasing brand awareness, and driving engagement.
• You will have the opportunity to learn and develop your skills in areas such as brand management, trade marketing, public relations, influencer marketing, digital marketing, social media management, events and more.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: BRAND MANAGEMENT

• Support in directing the brands’ communication and advertising plans across the full marketing mix: media, online, social media, PR, CRM in liaison with agencies and within budgetary allocations and deadlines.
• Engage and communicate regularly with the Sales Force, providing appropriate tools for: Distribution, New Collections, Promotions, Training, Visual Merchandising, Staff and Agent Incentives.
• Assist in the creation and scheduling of social media content across platforms (Facebook, Instagram)
• Assist in the development of marketing materials such as brochures, presentations, and email campaigns.
• Help maintain and update brand websites with fresh and engaging content. 
• Monitor and analyze quantitative and qualitative performance of marketing campaigns and initiatives.
• Management of product distribution to key opinion leaders (Fashion, Sport, Medical).
• Support the marketing team in organizing and executing events, conferences, and other promotional activities.
• Collaborate with team members on brainstorming sessions and creative projects.
• Conduct market research to identify trends, competitor strategies, and potential opportunities.
• Provide general administrative support to the marketing department as needed.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE KNOWLEDGE AND SKILLS REQUIRED:

• Very strong English written and verbal communication skills
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Teams)
• Advantageous: Canva, Illustrator
• Familiarity with social media platforms and basic understanding of digital marketing concepts
• Ability to interpret factual and numerical information
• Ability to multitask and prioritize tasks effectively in a fast-paced environment
• Problem solving within area of responsibility
• Strong Administrative skills
• Ability to work at a consistently high level of accuracy with a keen eye for detail
• Ability to take direction and absorb information quickly
• Creative thinker with a passion for marketing and eagerness to learn
• Adaptable to changing needs and environment
• Positive and conscientious
• Ability to work both in a team and as an individual
• Self-disciplined
• Tenacious and resilient
• Hardworking and dedicated outlook Adapting to the changing needs of a fast-paced department in a high-pressure working environment.
• Working cross category/team (Sunglasses, Optical Frames and Prescription Lenses) and across multiple brands.
• Formal qualification required
• Essential: Matric (Diploma, Degree) in Marketing, Communications, Business, or related field 
• LANGUAGES: English and Afrikaans