Digital Marketing Specialist

Digital Marketing Specialist

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• SEO (Search Engine Optimization): Optimize website content and structure to improve search engine rankings and organic traffic. Conduct keyword research and monitor website performance.
• Social Media Management: Manage and maintain social media accounts, create content, and engage with the target audience on platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
• Content Creation: Develop engaging and relevant content for various digital channels, including blogs, articles, videos, infographics, and more.
• Email Marketing: Create and manage email marketing campaigns, including crafting compelling emails, segmenting email lists, and analyzing campaign performance.
• PPC Advertising: Manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media ads. Optimize ad spend to maximize ROI.
• Website Management: Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for conversions. Collaborate with web developers when necessary.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics. Use data to make informed decisions and adjustments.
• Digital Advertising: Execute and manage digital advertising campaigns, including display ads, retargeting, and programmatic advertising.
• Marketing Automation: Utilize marketing automation tools to streamline and optimize marketing processes, lead nurturing, and customer segmentation.