Brand Strategist

Brand Strategist (Junior to Mid) – Join Hyphen Creatives! Are you a strategic thinker with a passion for branding, consumer behavior, and marketing innovation?

Do you have a knack for turning insights into impactful brand strategies? If so, Hyphen Creatives is looking for you!

About Us:

At Hyphen Creatives, we don’t just market brands—we craft experiences, shape narratives, and build deep connections between brands and their audiences. As a multi-award-winning agency, we specialize in omnichannel marketing, shopper engagement and brand strategy that drive real impact.

The Role:

As a Brand Strategist, you will lead the development of brand positioning, campaign ideas, and marketing strategies that drive meaningful business results. Your role will involve deep research, creative problem-solving, and collaboration with both internal teams and clients to develop innovative strategies that drive business growth.

Key Responsibilities: 

• Conduct market research and consumer insights analysis to inform brand strategies
• Develop compelling brand positioning and messaging frameworks 
• Identify trends, opportunities, and challenges in various industries
• Transforming strategic thinking into visually compelling presentations.
• You will collaborate closely with creative teams and directly engage with clients, taking full ownership of the strategic process from conception to pitch.
• Support in crafting omnichannel marketing and activation plans

Who You Are: 

• A strategic thinker who thrives on solving complex brand challenges 
• Analytical yet creative—you can balance data with big ideas
• A strong communicator who can sell ideas and inspire confidence
• Passionate about branding, storytelling, consumer behaviour and shopper marketing
• Experienced in developing marketing strategies (agency experience is a plus!)

What we need from you to be considered for this position:

• Matric/Grade 12 
• A degree in marketing, brand strategy, or any related field will be advantageous
• 2-5 years’ experience in brand strategy
• Valid drivers’ license
• Amazing PowerPoint skills 
• Experience leading client meetings

What We Offer:

• A dynamic, fast-paced environment where creativity meets strategy
• The chance to work with leading brands across industries
• Career growth opportunities in a thriving, innovative agency 
•  A fun and collaborative team that values fresh thinking and bold ideas