Social Media/Marketing Assistant

Our Social Media/Marketing assistant is responsible for developing, executing and monetising the company's social media strategy across various platforms, creating engaging content, monitoring online interactions, analysing data to optimize campaigns, and fostering audience engagement to increase brand awareness and achieve marketing goals and return on investment; key duties include content creation, copywriting, data analysis, community management, and collaborating with other teams to maintain brand consistency across social media channels.

Key responsibilities:

• Content creation and curation: Develop, schedule, and publish compelling content across multiple social media platforms, including text, images, videos, and graphics, aligned with brand messaging.

• Social media strategy development: Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.

• Community management: Engage with followers by responding to comments, messages, and queries promptly, fostering positive interactions and addressing customer concerns.

• Data analysis and reporting: Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.

• Campaign management: Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.

• Trend monitoring: Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.

• Brand consistency: Ensure all social media content aligns with the company's brand identity and voice across platforms.

• Copy Writing: compelling copy for every product we make.

• Marketing calendar: creation and implementation

• Online store materials: video, animation, reels etc

• Photo Shoots: for online content and online store.

• Retail Window: instore integrated campaigns

• Retail sales incentives and sales training materials: creating content.

• Music for Store: updating music that fits the brand.

• eCommerce channels: updating look feel of online store – web banners etc.

• Collaboration: Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.

Required skills:

Excellent writing and communication skills:

• Ability to craft engaging copy and effectively communicate with diverse audiences across social media platforms. 

Visual design understanding:

•  Basic graphic design skills to create visually appealing content.

Analytical skills:

• Proficiency in using social media analytics tools to interpret data and make informed decisions. 

Time management and organization:

• Ability to prioritize tasks and manage multiple social media accounts efficiently. 

Digital marketing knowledge:

• Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices.
• Working experience with Shopify.

Adaptability:

• Ability to quickly adjust to changing social media landscapes and algorithms. 
• This is where the magic happens.
• Our Support Office teams work behind the scenes to support all functions of our business and bring African Luxury to life across all touchpoints.
• From concept to creation, evaluation to activation, plan to finished product — it all begins right here.