Digital Marketing and Growth Lead

We are looking for a digital marketing and growth lead person to lead and execute digital marketing strategies that generate high-conversion leads, elevate brand visibility, and drive product usage at the point of need for existing clients.

This is a fully in-person position at our offices in Houghton Estate, not remote.

This is a hybrid role requiring both strategic thinking and hands-on implementation.

You will be the driving force behind digital campaigns that convert, engage and retain clients, especially at critical moments of need.

The ideal candidate is a strong writer, detail-oriented, agile, and able to connect tactical execution with the bigger picture. A deep appreciation for user experience and visual impact is essential.

KEY RESPONSIBILITIES

The roles and responsibilities in this position will include but not be limited to:

Strategic Leadership 

• Develop and own the digital marketing roadmap aligned with Head of Marketing and Alternative Distribution KPIs and Exco goals.
• Identify new lead generation opportunities and test innovative campaign formats.
• Collaborate with internal stakeholders to align marketing with sales, product, and client retention strategies. 
• Collaborate with external service providers in achieving goals.

Hands-on Execution 

• Build and manage campaigns across all channels, especially digital ones.
• Write compelling social media copy, email content, and landing page messaging. 
• Manage campaign tracking, reporting, and optimization (CPL, CPS, ROI). 
• Maintain and update website content and digital assets.
• Coordinate graphic design, web, user experience and marketing development functions.

User Experience & Visual Storytelling 

• Shape the look and feel of all digital touchpoints to ensure intuitive, engaging user journeys.
• Apply UX/CX principles to improve campaign performance and client satisfaction. 
• Collaborate on mobile-first design and platform-optimized content. 
• Ensure that marketing assets are not only visually compelling but also strategically aligned with client needs and product positioning.

Client Engagement & Retention 

• Create lifecycle marketing flows to increase usage and retention. 
• Support loyalty and upsell campaigns with targeted messaging. 
• Use UX/CX insights to improve digital journeys and reduce churn.  

KPIS & SUCCESS METRICS  

• Marketing Strategy and Lead Generation 10% increase in high-conversion leads. 10% improvement in lead-to-sale conversion. Retention: Client engagement and repeat usage.
• Operational Efficiency Campaign reach and engagement. CI Adherence. Internal collaboration to execute marketing and partnership initiatives.
• Sales and Product Development Growth in My AI Lawyer adoption. Consumer and reseller growth. Growth in subscriber base.

MINIMUM REQUIREMENTS

• Degree in a relevant field 
• 3+ years’ experience
• Strong writing and storytelling skills
• Proven experience in campaign management and lead generation
• Analytical mindset with strong Excel and reporting skills
• Familiarity with UX/CX principles and retargeting strategies
• HTML/email marketing experience is a plus
• Ability to work independently and collaboratively in a small team.