Marketing and Social Media Assistant

• Developing and Implementing Strategies: Creating and executing digital marketing strategies across various channels like social media, email, search engines and display advertising.
• Content Creation and Management: Producing engaging content (e.g., blog posts, videos, social media updates) and managing its distribution across different platforms.
• Website Optimization: Ensuring the company website is user-friendly, optimized for search engines, and effectively converting visitors into customers.
• Performance Analysis and Reporting: Tracking key performance indicators (KPIs), analysing campaign results, and providing regular reports to stakeholders. 
• Budget Management: Overseeing the digital marketing budget and ensuring efficient allocation of resources.
• Staying Current: Keeping abreast of the latest digital marketing trends, technologies, and best practices. 
• Collaboration: Working with other teams (e.g., sales, technical) to ensure alignment and maximize campaign effectiveness.

Education:

• Bachelor's Degree in digital marketing, communications, or a related field is often required.

Experience:

• Proven experience in digital marketing, with a strong understanding of various digital channels and tools.

Specific Platform Knowledge:

• Familiarity with platforms like Google Ads, social media advertising platforms, and email marketing software.