Digital Marketing Coordinator

We are looking for a driven and creative Digital Marketing Coordinator to join our marketing team.

As a Digital Marketing Coordinator, you will be responsible for implementing our Digital Marketing strategy in order to increase our online presence that will have a measurable impact on our marketing and sales efforts.You will be working closely with the Marketing and Sales departments.

Who we are:

Mandarin is a internal agency for a FMCG corporation.

Responsibilities (include but are not limited to):

• Develop and implement digital marketing strategies for clients that align with their business objectives. 
• Conduct thorough research and analysis to identify target audiences, trends, and opportunities. 
• Oversee digital campaigns across various platforms such as social media, search engines, and email marketing.
• Collaborate with the design team to create engaging and visually appealing content for social media, blogs, emails, and website.
• Monitor and analyze campaign performance using various tools such as Google Analytics and provide regular reports to clients.
• Continuously optimize campaigns based on data and insights to improve ROI.
• Stay updated with the latest digital marketing trends and tools, and actively seek new and innovative ways to improve our strategies.
• Maintain strong relationships with clients and provide exceptional customer service

Qualification / Experience / Skills:

• Bachelor's degree in Marketing, Communications, or a related field 
• At least 2 years of experience in digital marketing, preferably in an agency setting
• Strong understanding of digital marketing concepts, such as SEO, SEM, social media, email marketing, and content marketing 
• Experience in creating and managing campaigns on popular platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads 
• Proficient in analytics tools, such as Google Analytics and Facebook Insights
• Knowledge of web design and development is a plus
• Excellent communication skills and ability to work in a team environment
• Strong analytical and problem-solving skills
• Creative mindset with a keen eye for design and visuals
• Ability to manage multiple projects and meet deadlines 
• Passion for staying updated with industry trends and techniques 
• Results-driven with a focus on delivering successful campaigns for clients

Personality Attributes:

• Team player with the ability to work independently
• Able to work well in a highly pressurized environment
• Assertive
• Proactive 
• Resilient 
• Problem solver/solution driven
• Meticulous with attention to detail
• Flexible to work beyond normal office hours (overtime if and when required)

Note: This is an office-based role