Digital Product Content Strategy contractor

Why this role exists:

• We’re scaling product content across enterprise level web, mobile, and commerce portals.
• You’ll own the end to end content strategy and hands on writing for product listing and product detail experiences (PLP/PDP), category pages, and navigation copy—driving discoverability, clarity, and conversion. You’ll partner with UX, Service, SEO, Analytics, and Engineering to create persuasive, structured content that performs

What you’ll do:

• Set content strategy for PLP/PDP and category experiences across multiple brands/markets; define voice, tone, and evidence based messaging frameworks that increase CTR, add to cart, and revenue per visit.
• Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys.
• Write and edit at scale: compelling headlines, benefit led bullets, specs, comparison modules, and guided selling microcopy for product discovery. 
• Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets. 
• Partner with optimization & analytics: run A/B and multivariate tests (e.g., CTA language, above the fold modules) and use insights to iterate content for measurable lifts. 
•  Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content modeling/authoring, Adobe Target for personalization/experiments, and Adobe Campaign for cross channel messaging coordination.
• Collaborate daily with UX/Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains/sprints.

What you’ll bring (Must haves)

• 5+ years in content strategy and product content writing for enterprise scale web, mobile, and/or commerce portals.
• Demonstrable IA/structured content skills: taxonomy, schema, and component based content models for PLP/PDP.
• Persuasive, conversion oriented writing for product listings and detail pages—portfolio with before/after or A/B outcomes.
• Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analytics informed iteration. 
• Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments.
• Excellent stakeholder management and the ability to present content rationale using data and customer insights.