Paid Media Specialist

We’re looking for a Paid Media Specialist to own and scale our performance marketing across Meta, Google, and TikTok. You’ll strategise, execute, and optimise ad campaigns with a focus on driving sales and ROAS.

Key Responsibilities:

Build, manage, and optimise paid ad campaigns across:

• Meta Ads Manager (FB & IG) - Google Ads (Search, Shopping, Display)
• TikTok Ads - Develop audience targeting strategies for prospecting & retargeting
• Collaborate with content team to brief and test creative variations 
• Monitor, report, and analyse ad performance and ROAS 
• Conduct A/B testing of creative, copy, and audiences
• Manage campaign budgets and pacing to maximise efficiency
• Use UTM parameters and GA4 to track results across channels

• Experience managing e-commerce ads (Meta, Google, TikTok)
• Solid understanding of ROAS, CPC, CTR, and campaign goals
• Proven experience driving conversions and revenue through paid media
• Skilled in audience segmentation, remarketing, and funnel strategy
• Strong reporting and analytical mindset