Cape Town
Digital Marketing Graduate
Digital Marketing
Junior
Permanent
Justin Engelbrecht
Motorvaps Pty Limited
01/07/2023
Company Overview:
Motorvaps is a dynamic and growing underwriting manager focused on delivering innovative solutions within the insurance industry. We specialize in the underwriting administration and claims services on motor warranties and various value added products sold by approved intermediaries such as motor dealers insurance brokers contact centers and financial institutions.
As a member of our team you will have the opportunity to work with diverse clients. learn innovative marketing techniques and contribute to the success of our marketing campaigns.
Responsibilities:
Social Media Management
- Assist in developing and executing social media strategies across platforms like Facebook and Instagram
- Create engaging social media content including text images and videos
- Monitor and respond to social media conversations comments and inquiries
- Analyze social media metrics and provide recommendations for optimization
- Lead Generation
- Collaborate with the team to develop lead generation strategies to increase customer acquisition and revenue
- Conduct research to identify potential leads and target audience segments
- Assist in creating and optimizing lead generation campaigns using digital marketing tools and platforms
- Monitor lead performance analyze data and generate reports to evaluate campaign effectiveness
- Research and Analysis
- Conduct market research and competitive analysis to identify trends opportunities and industry best practices within the insurance industry
- Analyze website traffic user behavior and conversion rates using analytics tools to identify areas for improvement
- Stay updated on the latest digital marketing trends tools and techniques and share insights with the team
- Provide recommendations based on research findings to optimize digital marketing strategies
- Bachelor’s degree or higher in Marketing, Digital Marketing, or a related field.
- Strong understanding of digital marketing principles and techniques.
- Familiarity with social media platforms and their management tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software.
- Ability to work collaboratively in a team environment and adapt to changing priorities.
- Detail-oriented with strong organizational and time management skills.
- Creativity and a passion for staying up to date with industry trends and emerging digital marketing practices.
Posted on :
08/06/2023