Social Media Manager / Graphic Designer

We are seeking a vibrant and creative Senior Social Media Manager to join our dynamic team on a freelance basis. With a primary focus on the aesthetic industry, this role is perfect for someone passionate about skincare, aesthetics, and beauty.

The ideal candidate will be responsible for creating compelling content, managing our social media platforms (Facebook, Instagram, and TikTok), and assisting in various marketing campaigns.

Key Responsibilities: Content Creation:

• Develop and curate engaging content across all platforms to resonate with the audience and enhance brand identity.
• Create videos, reels, stories, and posts tailored to maximize user engagement.
• Strategy Implementation: Execute and adapt the existing social media strategy to align with business objectives. Analyze audience behavior and preferences to optimize content and campaigns.
• Brand Representation: Maintain a consistent tone and brand voice across platforms. Ensure content is on-brand, cohesive in style, quality, and tone, and optimized for the audience of each platform.
• Analytics and Reporting: Monitor feedback and online reviews. Track analytics to gauge traffic, demographics, and the impact of social media campaigns.
• Engagement: Interact with followers, respond promptly to inquiries, and manage customer reviews. 
• Oversee the design aspects of social media accounts, such as profile pictures and layout designs.
• Collaboration: Work closely with teams across marketing, sales, and customer service to ensure brand consistency. Engage with influencers and other partners to enhance outreach.
• Campaign Management: Lead the planning and execution of digital marketing campaigns. Organize and participate in events like tradeshows and product launches to build community and boost brand awareness.

Desired Skills and Qualifications:

• Proven experience in social media management and content creation.
• Strong graphic design skills with the ability to produce videos & marketing materials like brochures and flyers.
• Excellent communication and collaboration abilities.
• Passionate about the aesthetics industry with a keen eye for beauty trends.
• Preferably female candidates who are highly motivated and vibrant.
• Lots of room for growth as we look at international expansion as we create a needle free world