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Copywriter

INDUSTRY IMMERSION

Oxford Head Office, Oxford Village 9 Old Main Road, Hillcrest
Copywriter
Advertising
Mid
Permanent
Copywriter
Oxford Freshmarket and Liquormarket
www.oxfordfreshmarket.co.za
01/07/2023
  • A copywriter is a professional who specialises in creating written content that is used for advertising, marketing, and promotional purposes.
  • Copywriters are responsible for crafting compelling, persuasive, and engaging copy that effectively communicates a brands message, promotes products or services, and drives desired actions from the target audience
  • Content Creation
  • Writing clear, concise, and compelling copy for various mediums, including print ads, digital ads, websites, social media posts, email campaigns, product descriptions, brochures, and more
  • Adapting writing style and tone to suit different brands, target audiences, and communication channels
  • Creative Conceptualisation
  • Collaborating with clients, marketing teams, or creative directors to understand project objectives, target audience, and key messaging
  • Developing creative ideas and concepts that align with the brands identity and effectively communicate the desired message.
  • Brand Voice and Tone Maintaining consistency in brand voice and tone throughout all written content
  • Understanding and adhering to brand guidelines, values, and personality to ensure a cohesive and unified brand image
  • Research and Audience Analysis
  • Conducting research to understand the target audience, their needs, preferences, and motivations
  • Using this information to create copy that resonates with the intended audience and drives engagement or conversions
  • SEO and Keywords Incorporating relevant keywords and optimizing copy for search engine optimization purposes
  • Understanding basic SEO principles and techniques to improve visibility and ranking in search engine results
  • Editing and Proofreading
  • Reviewing and editing copy for grammar, spelling, punctuation, and overall readability Ensuring accuracy and attention to detail in the final content
  • Collaboration and Communication
  • Working closely with clients, marketing teams, art directors, designers, and other stakeholders to understand their requirements, incorporate feedback, and align copy with visual elements
  • Effectively communicating ideas, presenting copy concepts, and justifying creative choices
  • Adaptability and Deadlines Managing multiple projects simultaneously and meeting deadlines
  • Being able to adapt to changing priorities, work efficiently under pressure, and deliver high quality copy on time
  • Market and Industry Knowledge
  • Staying updated with industry trends, consumer behavior, and best practices in advertising and marketing
  • Continuously learning and evolving writing skills to produce effective copy that resonates with the target audience
Posted on : 30/06/2023
Apply by Email
Kathryn Naicker
kathryn@oxfordfreshmarket.co.za
0314519680
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