Oxford Head Office, Oxford Village 9 Old Main Road, Hillcrest
Copywriter
Advertising
Mid
Permanent
Copywriter
Oxford Freshmarket and Liquormarket
01/07/2023
- A copywriter is a professional who specialises in creating written content that is used for advertising, marketing, and promotional purposes.
- Copywriters are responsible for crafting compelling, persuasive, and engaging copy that effectively communicates a brands message, promotes products or services, and drives desired actions from the target audience
- Content Creation
- Writing clear, concise, and compelling copy for various mediums, including print ads, digital ads, websites, social media posts, email campaigns, product descriptions, brochures, and more
- Adapting writing style and tone to suit different brands, target audiences, and communication channels
- Creative Conceptualisation
- Collaborating with clients, marketing teams, or creative directors to understand project objectives, target audience, and key messaging
- Developing creative ideas and concepts that align with the brands identity and effectively communicate the desired message.
- Brand Voice and Tone Maintaining consistency in brand voice and tone throughout all written content
- Understanding and adhering to brand guidelines, values, and personality to ensure a cohesive and unified brand image
- Research and Audience Analysis
- Conducting research to understand the target audience, their needs, preferences, and motivations
- Using this information to create copy that resonates with the intended audience and drives engagement or conversions
- SEO and Keywords Incorporating relevant keywords and optimizing copy for search engine optimization purposes
- Understanding basic SEO principles and techniques to improve visibility and ranking in search engine results
- Editing and Proofreading
- Reviewing and editing copy for grammar, spelling, punctuation, and overall readability Ensuring accuracy and attention to detail in the final content
- Collaboration and Communication
- Working closely with clients, marketing teams, art directors, designers, and other stakeholders to understand their requirements, incorporate feedback, and align copy with visual elements
- Effectively communicating ideas, presenting copy concepts, and justifying creative choices
- Adaptability and Deadlines Managing multiple projects simultaneously and meeting deadlines
- Being able to adapt to changing priorities, work efficiently under pressure, and deliver high quality copy on time
- Market and Industry Knowledge
- Staying updated with industry trends, consumer behavior, and best practices in advertising and marketing
- Continuously learning and evolving writing skills to produce effective copy that resonates with the target audience
Posted on :
30/06/2023