Copywriter Intern

Creative Writing and Connecting

• Write short, sharp, human copy for digital, print, and social campaigns.
• Write engaging long(ish)-form blogs to educate and entertain readers.
• Brainstorm, concept, and script with our creative team to make magic happen.
• Work with the SEO to write work that performs Advertising and Campaign Work
• Help develop creative ideas that stop thumbs and spark conversations.
• Write headlines, scripts, and social copy that capture Pineapple’s tone.

Content Creation

• Work closely with designers, animators, and marketers to craft cohesive, scroll-stopping content.
• Adapt tone and messaging for different platforms and audiences.
• Work with other departments to transform their spaces through words and tone.

Brand Voice and Storytelling

• Learn the Pineapple tone — conversational, confident, and cheeky — then master it.
• Keep our words consistent, fun, and unmistakably “us.
• Work with marketing to create a tone bible. AI and Creative Tools
• Use AI tools to brainstorm, polish, or experiment with new creative formats. -Use AI to audit and edit your work. 
• Stay curious and on top of new emerging AI tools that can enhance or change the game when it comes to your writing, scripts and workspace. Trendspotting
• Stay on top of cultural trends, internet moments, and brand tone shifts.
• Bring fresh ideas that make Pineapple’s content feel current and alive.
• Stay on top of AI tools and trends that can be used to enhance or optimise your writing.

Performance and Insights

• Help analyse what copy works and what flopped (we’ll laugh, then learn).
• Use insights to make your writing sharper and smarter.

• Bachelor’s degree or Diploma in English Literature, Public Relations (PR), Copywriting, Advertising, Marketing, Communications, or a related field.
• Writing, media, or creative storytelling courses will be advantageous