Copywriter Intern

ABOUT US: 

Pineapple is an award-winning digital insurance provider that’s flipping the script on short-term insurance in South Africa. We use tech to make insurance simple, transparent, and actually… nice. We do it all with words that make people feel something - usually laughter, sometimes tears, and occasionally both.

POSITION OVERVIEW: As our Copywriter Intern, you’ll help craft the words that make Pineapple, well… Pineapple. From ads to taglines to social captions to scripts, you’ll write things that make people look twice and think, “Wait, did an insurance company just say that?” You’ll work with our marketing and creative teams to bring bold, funny, clever ideas to life that connect with real humans. Dry? Sarcastic? Self-deprecating (the funny kind)? Short, punchy, and to the point? 100% the company for you. If you find our billboards funny and think you can match the energy or top it, please apply. We like a bit of healthy competition.

KEY RESPONSIBILITIES:

• Creative Writing and Concepting Write short, sharp, human copy for digital, print, and social campaigns.
• Write engaging long(ish)-form blogs to educate and entertain readers.
• Brainstorm, concept, and script with our creative team to make magic happen.
• Work with the SEO to write work that performs Advertising and Campaign Work
• Help develop creative ideas that stop thumbs and spark conversations. Write headlines, scripts, and social copy that capture Pineapple’s tone.
• Content Creation
• Work closely with designers, animators, and marketers to craft cohesive, scroll-stopping content.
• Adapt tone and messaging for different platforms and audiences.
• Work with other departments to transform their spaces through words and tone.
• Brand Voice and Storytelling Learn the Pineapple tone — conversational, confident, and cheeky — then master it.
• Keep our words consistent, fun, and unmistakably “us.” Work with marketing to create a tone bible.
• AI and Creative Tools Use AI tools to brainstorm, polish, or experiment with new creative formats.
• Use AI to audit and edit your work.
• Stay curious and on top of new emerging AI tools that can enhance or change the game when it comes to your writing, scripts and workspace.
• Trendspotting Stay on top of cultural trends, internet moments, and brand tone shifts.
• Bring fresh ideas that make Pineapple’s content feel current and alive.
• Stay on top of AI tools and trends that can be used to enhance or optimise your writing. 
• Performance and Insights Help analyse what copy works and what flopped (we’ll laugh, then learn).
• Use insights to make your writing sharper and smarter.

QUALIFICATIONS

• Bachelor’s degree or Diploma in English Literature, Public Relations (PR), Copywriting, Advertising, Marketing, Communications, or a related field.
• Bonus points for any writing, media, or creative storytelling courses.