Community Manager

Role Overview

We’re looking for a young, eager, chronically online human who lives for the comment section. As our Community Manager Intern, you’ll dive into the world of online conversations, learning how to keep communities buzzing, engage with customers in meaningful ways, and help shape how our brand shows up across multiple platforms. If you’re quick-witted, a natural wordsmith, and the type who always has a comeback (or the perfect comment) ready to go, this role is for you. Bonus points if you spot a meme before it trends and can turn pop culture moments into brand gold. The intern will work closely with our Social Media Lead and broader marketing team, gaining exposure to community engagement strategies, content interaction, and social listening. This is a paid internship, ideal for students or recent graduates eager to learn and grow in the world of digital communities and social media.

General Responsibilities:

Duties and Undertakings of a Community Manager Internship at Pineapple Tech (Pty) Ltd include but are not limited to:

Community Engagement

• Monitor comments, messages, and mentions across all social media platforms.
• Respond to community queries in a brand-appropriate and timely manner. 
•  Spark conversations and engage authentically with online audiences.

Reputation & Brand Management

• Assist in monitoring online sentiment and escalating issues where needed.
• Learn to identify opportunities for positive brand interaction. 
• Support the team in maintaining community guidelines and tone of voice.

Content Interaction & Support 

• Engage with influencers and user-generated content to strengthen community ties. '
• Assist in identifying content themes and trends based on audience interactions.
• Support social media campaigns with engagement initiatives. Reporting & Insights
• Learn how to use social listening and engagement tools.
• Help compile community feedback and engagement reports.
• Identify emerging audience behaviours and share insights with the team.

Trends & Pop Culture

• Stay on top of the latest memes, trending sounds, viral posts, and pop culture moments.
• Find creative ways to keep Pineapple relevant by jumping into trending conversations.
• Hijack the comment section with witty, brand-appropriate responses that spark engagement.
• Create conversations that position Pineapple as fun, relatable, and top of mind.

Qualifications & Skills

• Currently studying towards, or recently completed, a degree/diploma in marketing, communications, digital media, or a related field.
• Passion for social media, online communities, and digital culture.
• Strong interpersonal and communication skills.
• Good organisational skills and attention to detail.
• Must be a good writer - good spelling, grammar and punctuation.
• Eagerness to learn social media tools, analytics, and best practices. 
• Bonus: Prior experience managing social pages, online forums, or student communities. 
• Bonus: Speaks, understands and can write in other African Languages

Application Instructions

If you’re ready to apply for and kickstart your career in community management, please email your CV to careers@pineapple.co.za and cc falcon.dewet@pineapple.co.za and kayla.bromham@pineapple.co.za with the subject line: Community Manager Internship Application. Application Deadline: Monday, 1 September 2025 We are an equal opportunity employer and encourage applications from individuals of all backgrounds and experiences.