Junior Strategist

We’re looking for a driven and curious individual to join our team as a Junior Strategist. This is an exciting entry-level opportunity for someone who has studied marketing, communications, or a related field and is eager to apply their academic knowledge in a fast-paced agency environment. You will support the development of integrated marketing communications strategies across digital platforms, learning from experienced strategists whilst contributing fresh ideas and perspectives from day one.

Strategy & IMC Planning

• Support the development of strategies that align with client objectives and broader IMC frameworks
• Participate in and contribute to strategic planning sessions to help define channel mix, audience segmentation, and campaign direction under senior guidance
• Translate strategic communication objectives into clear strategic plans with guidance from senior strategist
• Support business development efforts by contributing to compelling, insight-led strategy components for IMC proposals and client presentations under the direction of senior team members 2. Campaign Oversight & Digital Cross-Channel Integration
• Assist in the execution of integrated digital marketing campaigns that align with broader IMC strategies across all touchpoints
• Work alongside creative and account teams to ensure consistent messaging across digital and traditional channels
• Support multi-platform digital campaign coordination, including social media, paid search, programmatic, and email automation channels
• Coordinate with external partners and platforms to ensure seamless campaign integration and timely execution 3. Analysis & Optimisation
• Conduct comprehensive digital audits and market analysis to identify strategic opportunities and audience insights to inform data-driven campaign strategies
• Monitor and analyse digital campaign performance using advanced analytics tools, developing your analytical skills and contributing to optimisation recommendations
• Maintain expertise in emerging digital channels and technologies to build your knowledge and enhance integrated marketing effectiveness

Brand & Asset Management

• Assist with digital asset creation briefing and approval processes to maintain internal and client brand consistency whilst pushing creative boundaries
• Ensure all digital strategies maintain brand integrity whilst delivering measurable impact and audience resonance

Essential Experience & Skills

• A relevant postgraduate degree (Marketing, Communications, Business, or similar) with demonstrable knowledge of integrated marketing communications principles and a genuine passion for integrated marketing communications and digital strategy
• An eagerness to develop strategic vision and a willingness to learn how to identify market opportunities and translate them into effective traditional brand and digital strategies
• Working knowledge of or strong interest in digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Exposure to or academic knowledge of marketing automation tools, CRM systems, and cross-channel campaign principles
• Familiarity with analytics tools such as Google Analytics, social media insights, or a strong desire to develop these skills

Communication & Collaboration 

• Outstanding written and verbal communication skills with ability to communicate strategy ideas clearly to team members and clients with growing confidence 
• Ability to articulate your thinking and present ideas clearly, with a willingness to develop confidence in client-facing environments
• Ability to manage your own workload and prioritise tasks across multiple projects simultaneously
• Understanding of brand consistency requirements across traditional and digital touchpoints

Project Management

• Ability to manage your own time effectively, meet deadlines, and contribute to complex projects under senior guidance
• Strong attention to both strategic vision and tactical execution details