Digital Marketing and Google Ad Words

Job Summary

• RMS Automotive Group is seeking a results-driven and creative
• Digital Marketing Specialist to lead and execute our digital marketing strategy across multiple automotive brands and branches.
• The ideal candidate must have strong technical marketing skills, be data-driven, and capable of managing campaigns that generate measurable leads and revenue growth.
• Experience with Google Ads (Google AdWords) will be a major advantage.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies
• Manage and optimise Google Ads campaigns (Search, Display, Performance Max, YouTube)
• Conduct keyword research and implement SEO strategies to improve organic rankings
• Manage paid media budgets and ensure strong ROI
• Oversee social media marketing campaigns (Facebook, Instagram, etc.)
• Create and manage engaging digital content
• Design marketing material (digital ads, social media creatives, promotional artwork)
• Monitor website performance and implement conversion optimisation strategies
• Track, analyse, and report on campaign performance using analytics tools
• Generate qualified leads for workshop bookings, promotions, and brand campaigns
• Manage email marketing campaigns and CRM integrations

Minimum Requirements

• Strong knowledge of SEO and paid advertising Hands-on experience with Google Ads (certification advantageous)
• Experience managing digital marketing budgets
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite or similar)
• Understanding of social media advertising and content strategy
• Experience with website CMS platforms (e.g., WordPress) advantageous
• Strong analytical and reporting skills Valid driver’s licence (advantageous)