Social Media Coordinator

TrevPAR World is currently seeking a talented and creative Social Media Coordinator to join our marketing team. As a Social Media Coordinator, you will be responsible for developing and implementing social media strategies for our clients to enhance brand awareness, engagement, and drive positive business results. The ideal candidate has a deep understanding of various social media platforms, a passion for digital marketing, and a knack for crafting compelling content. If you are enthusiastic about social media trends, possess excellent communication skills, and thrive in a collaborative environment, we encourage you to apply!

Responsibilities:

• Develop and execute social media strategies and campaigns to promote hospitality clients across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn. TIkTok).
• Create and curate engaging, informative, and visually appealing content tailored to our target audience, adhering to brand guidelines.
• Monitor and respond to comments, messages, and inquiries promptly, fostering positive interactions and building strong relationships with our online community.
• Collaborate with the marketing team to align social media efforts with broader marketing initiatives and campaigns.
• Conduct regular competitive analysis and stay updated with social media trends, tools, and best practices to enhance our social media presence.
• Track, measure, and report on key social media metrics and KPIs. Provide insights and recommendations for continuous improvement.
• Work closely with graphic designers to create captivating visuals and multimedia content for
• Stay current on industry news, trends, and emerging platforms, proactively suggesting creative ideas for social media initiatives.

• Bachelor's degree/Diploma in Marketing, Communication, or a related field (or equivalent practical experience).
• Proven work experience as a Social Media Coordinator or similar role.
• Strong knowledge of social media platforms, analytics tools, and social media scheduling platforms (e.g., Hootsuite, Buffer).
• Excellent written and verbal communication skills, with the ability to adapt writing style for different platforms and audiences.
• Familiarity with social media advertising, targeting, and tracking.
• Proficiency in graphic design tools (e.g., Photoshop, Canva) to create basic social media visuals.
• Ability to analyze data, identify trends, and generate actionable insights.
• Basic knowledge of SEO principles and how they apply to social media.
• Positive attitude, creativity, and a passion for digital marketing and social media.
• Exceptional attention to detail and organizational skills.
• Ability to work both independently and collaboratively within a team environment.