Graphic Designer | Social Media Manager & Content Creator

Duties & Responsibilities:

Working under the guidance of the Creative Director (and relevant lead designers), the role supports Source IBA Studio across branding, digital, social media, and signage projects, with a strong focus on hospitality-led visual storytelling.

Core Studio Responsibilities

• Website updates and redesign support
• Social media management
• Portfolio, RFP, and pitch presentation compilation
• Presentation template redesign
• Brand asset organisation and content libraries
• Competition entry research and coordination
• Media coordination and studio communication support

Social Media Management & Content Creation (Instagram & TikTok)

• End-to-end management of social platforms, primarily Instagram
• Conceptualisation and creation of posts, stories, reels, and short-form video
• Translating brand strategy and studio projects into engaging social narratives
• Content planning, scheduling, and performance monitoring
• Caption writing aligned with brand tone of voice
• Trend tracking and community engagement
• Collaboration with design teams to source and curate content Branding Projects
• Research including stakeholder interviews, benchmarking, competitor analysis, and trend insights
• Development of brand positioning (values, personality, narrative, purpose)
• Brand development across logos, visual systems, tone of voice, and sub-brands
• Application of branding across digital, print, spatial, hospitality, and collateral touchpoints

Signage Projects

• Conceptual design aligned with brand identity
• Development of visual language, materials, and sign families
• Wayfinding strategy and rationale
• Scheduling and documentation of signage requirements and placement Ideal Profile
• Detail-driven, design-led thinker with strong visual instincts
• Passionate about hospitality, branding, and content creation
• Social-media native with strong trend awareness
• Organised, proactive, and collaborative
• Comfortable managing multiple projects in a fast-paced creative studio

Qualification:

• Relevant Graphic Design qualification
• Years of Experience: 1 - 4 years
• Fields of Experience: Brand development; hospitality experience is a strong advantage

Additional Skills

• Social media management and content creation
• Strong visual storytelling across digital platforms
• Content planning, scheduling, and basic performance tracking
• Confident copywriting aligned with brand tone of voice