Marketing Manager

We are seeking a highly motivated Marketing Manager, Junior to Mid Level, to join our real estate agency based in Cape Town.

As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to promote our agency and its services, increase brand visibility, and drive lead generation. This is an exciting opportunity to join a dynamic team that fosters a positive and friendly culture.

Responsibilities:

• Develop and execute marketing strategies
• Create and implement effective marketing plans, campaigns, and initiatives to enhance brand awareness, generate leads, and increase client acquisition.
• Digital marketing
• Drive digital marketing efforts, including managing social media channels and creating engaging content.
• Strong graphic design and copywriting skills essential.
• Brand management
• Maintain and enhance the agencys brand identity, ensuring consistency across all marketing materials and communication channels.
• Content creation
• Develop compelling and informative content for various platforms, including website, blog, social media, and email marketing campaigns, to attract and engage potential clients.
• Advertising and promotions
• Plan and oversee advertising campaigns, both online and offline, ensuring effective targeting and maximizing return on investment.
• Market research and analysis
• Conduct market research to identify trends, competitive analysis, and customer insights, utilizing the data to refine marketing strategies and tactics.
• Lead generation and nurturing
• Implement lead generation strategies, manage lead nurturing campaigns, and track conversion rates to optimise marketing efforts.
• Collaborate with stakeholders Work closely with the sales team, agents, and external partners to align marketing strategies with sales objectives and support their efforts.
• Budget management
• Manage the marketing budget effectively, ensuring optimal allocation of resources and monitoring expenses.

• Strong digital marketing skills
• Proficient in social media management, content creation, email marketing.
• Strong graphic design and copywriting skills essential.
• Creative mindset
• Ability to develop innovative marketing campaigns and content that resonate with the target audience.
• Excellent communication skills
• Strong written and verbal communication skills, with the ability to convey complex ideas effectively.
• Analytical abilities
• Comfortable with data analysis and market research, with the ability to draw insights and make data driven decisions.
• Result oriented
• Demonstrated track record of achieving marketing objectives, driving lead generation, and delivering measurable results.
• Team player
• Collaborative and able to work effectively with cross-functional teams and external partners.
• Proficiency in marketing tools and software
• Familiarity with marketing automation, CRM systems, and analytics tools is advantageous.
• Self management
• The position offers a work from home opportunity, and the successful candidate must possess strong self management skills.
• If you are a passionate and driven marketing professional looking to make a significant impact in the real estate industry, we invite you to apply.
• Join our dynamic team and help shape our agencys marketing strategy while contributing to its growth and success.