Digital Marketing Coordinator

The Digital Marketing Coordinator will assist the Marketing Manager in executing digital marketing strategies and support the sales team by managing corporate gifting and related tasks.

This role involves a blend of creative and administrative responsibilities, from digital campaign execution to sourcing and managing corporate gifts and supplies.

Key Responsibilities: 

1. Campaign Support:  

• Assist in planning and running digital marketing campaigns, such as social media, email marketing, SMS Blasts.
• Ensure that all content matches the brand and message we want to portray
• Suggest ideas on how we can improve our brand

2. Content Management: 

• Create, content for social media channels

3. Corporate Gifting & Supplies:

• Source quotes for corporate gifting items 
• Shop for supplies as needed, maintaining a balance between quality and cost 
• Manage stock take of gifting inventory and issue gifts to sales executives when required. 

4. Analytics & Reporting:

• Monitor and investigate the performance of digital campaigns using analytics tools.
• Provide regular reports- offering ideas for improvement.

5. Social Media Management:

• Manage the company’s social media profiles, including scheduling posts, responding to comments, and engaging with the audience.
• Constant uploading of photos and videos
• Improve our following on all platforms ( target to be set)
• Suggest ways to enhance online presence.

6. Email Marketing:

• Assist in creating and executing email marketing campaigns

7. Collaboration:

•  Ability to work with outside suppliers and agencies on specific projects when required such as Northglen newspaper.

8. Market Research:

• Conduct research on industry trends, competitor activities, and customer preferences. 
• Assist in identifying new digital marketing opportunities.

9. Administrative Support:

• Provide general administrative support to the Marketing Manager and Sales Team. 
• Assist in organizing marketing events 
• This role requires a dynamic individual who can balance digital marketing tasks with practical responsibilities related to corporate gifting and supplies management. 

Qualifications and Skills required:

•  A diploma in marketing, communications, digital media, or a related field will be an advantage
• 1-2 years of experience in digital marketing or a related role is preferred.
• Understanding of current digital marketing trends and best practices for the hotel industry
• Ability to learn new tools and adapt to changing digital landscapes quickly.