Brand Lead

Key Responsibilities:

• To own and manage relationships between brand and various business departments
• To ensure that agreed systems and processes are adhered to
• To strategically partner with business departments, proactively leveraging the brand
• To proactively seek opportunities to grow our brand and support business objectives
• To guide and direct the creative process to ensure compliance including: > briefing > creative reviewing > in field testing > production & distribution
• To drive and develop product communication elements and creative assets
• To ensure that all collateral and communications are aligned to the CI rules and brand framework (holding the customer at the center of all we do)
• To ensure that the business strategy is driven in all communications
• To manage costs & delivery expectations with strategic partners
• To show a very keen eye on following market and competitive landscapes
• Understand channels, tactics and methods to reach and communicate effectively with customer audiences
• To constantly monitor and measure efficacy of communications and creative outputs

Knowledge, Experience & Skills:

• 3-year Bachelor’s degree (Marketing or relevant Business Degree) 
• 5 years working experience
• Direct Marketing experience preferable
• Experience in digital selling
• Project management
• Experience in managing product and customer life cycles preferable
• Excellent written and verbal communication skills
• Understanding of communication channels
• Ability to scan an external environment with a view to identifying market trends
• Negotiation skills
• Research and analytical skills
• Effective budget management